This new film directed by Joel Pilger of Impossible Pictures for agency Griffin Archer highlights the work of painter Joseph Martinez, who painstakingly creates miniature masterpieces inside matchbook covers. This "Big Dreams/Small Canvases" documentary is part of the Arta Artist Series highlighting select artists that share the Arta spirit–both steeped in tradition and rooted in rebellion.
The mini-documentary will be used online (social media, banners, Arta web site) and will also be shown at gallery events/tequila tastings with Martinez in attendance. Griffin Archer created Arta matchbooks for the events where visitors will be encouraged to submit their own work on the inside cover and be part of the Arta gallery.
Credits
Client Arta Tequila Agency Griffin Archer Ellie Anderson, Glen Wachowiak, creative directors/writers; Kyle Werstein, art director; Genna Freeberg, executive producer. Production Impossible Pictures Joel Pilger, director/DP/editor; Kenneth Flanagan, 2nd camera; Kent Youngblood, line producer; Martha Douglas, post producer; Ricardo Cozzolino, Greg Herman, editors. Audio Coupe Studios.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
