The Manning Brothers–NFL quarterbacks Peyton and Eli–star in this tongue-in-cheek music video introducing us to DirecTV’s Fantasy Zone Channel devoted exclusively to fantasy football. The Mannings think the channel is so cool that they’ve dubbed it a fantasy football fantasy.
A music video fantasy then unfolds featuring former pro QBs Joe Namath and Archie Manning (father of Eli and Peyton), female dancers and assorted others.
Director X of DNA helmed the video for agency Grey New York.
Client DirecTV Agency Grey NY Tor Myhren, president/chief creative officer; Dan Kelleher, executive creative director; Doug Fallon, Steven Fogel, group creative directors; Kim Nguyen, Marques Gartrell, creatives; Andrew Chinich, executive producer; Lindsay Myers, producer; Zachary Pollakoff, music producer. Production DNA, Hollywood, Calif. Director X, director; Missy Galanida, Patricia Judice, exec producers; Justin Diener, producer; Tara Martin, production supervisor; Omer Ganai, DP. Editorial Cosmo Street Tom Scherma, editor; Maura Woodward, exec producer; Heather Richardson, producer; Dave Otte, assistant editor. Audio Mister Bronx Audio David Wolfe, mixer/sound designer. Music Butter Music & Sound Andrew Sherman, creative director; Ian Jeffreys, exec producer; Glen Cavanaugh, producer/mixer. Audio mixHaus studios Richard Furch, additional vocal mixing. On-set Recording Studio 101 NOLA. Post Method Studios, New York. Jay Hawkins, Doug Luka, VFX supervisors; Carlos Herrera, producer. Casting Caballero Casting & Avenue 3 Casting.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
