The Manning Brothers–NFL quarterbacks Peyton and Eli–star in this tongue-in-cheek music video introducing us to DirecTV’s Fantasy Zone Channel devoted exclusively to fantasy football. The Mannings think the channel is so cool that they’ve dubbed it a fantasy football fantasy.
A music video fantasy then unfolds featuring former pro QBs Joe Namath and Archie Manning (father of Eli and Peyton), female dancers and assorted others.
Director X of DNA helmed the video for agency Grey New York.
Client DirecTV Agency Grey NY Tor Myhren, president/chief creative officer; Dan Kelleher, executive creative director; Doug Fallon, Steven Fogel, group creative directors; Kim Nguyen, Marques Gartrell, creatives; Andrew Chinich, executive producer; Lindsay Myers, producer; Zachary Pollakoff, music producer. Production DNA, Hollywood, Calif. Director X, director; Missy Galanida, Patricia Judice, exec producers; Justin Diener, producer; Tara Martin, production supervisor; Omer Ganai, DP. Editorial Cosmo Street Tom Scherma, editor; Maura Woodward, exec producer; Heather Richardson, producer; Dave Otte, assistant editor. Audio Mister Bronx Audio David Wolfe, mixer/sound designer. Music Butter Music & Sound Andrew Sherman, creative director; Ian Jeffreys, exec producer; Glen Cavanaugh, producer/mixer. Audio mixHaus studios Richard Furch, additional vocal mixing. On-set Recording Studio 101 NOLA. Post Method Studios, New York. Jay Hawkins, Doug Luka, VFX supervisors; Carlos Herrera, producer. Casting Caballero Casting & Avenue 3 Casting.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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