Imagine testing a self-parking car or experiencing a medieval jousting match from the hood of a MINI. Those were just two of the ideas that over 800 MINI owners submitted in a call to the brand’s 200,000 registered owners in its “Final Test Test Drives” competition as MINI sought contributions from its most passionate fans to launch its new MINI Cooper hardtop.
MINI and its marketing agency BSSP culled through over 800 ideas and shot 10 original films with Tool of North America that bring to life the real–and sometimes fantastical attributes of the new MINI Cooper hardtop www.MINIFTTD.com. Taking the input from its owners one more step, MINI then turned some designs and ideas into actual features that it is making available as ‘New Originals” custom options packages on select cars.
This "Anthem" commercial provides a taste of the overall campaign and the 10 films.
Credits
Client MINI Agency Butler, Shine, Stern & Partners John Butler, executive creative director; Steve Mapp, creative director/director; Lyle Yetman, creative director; Sinan Dagli, art director; Lucas Zehner, copywriter; Adrienne Cummins, director of broadcast production; John Riddle, producer; Richard Quan, executive producer. Production Tool of North America Erich Joiner, Ben Tricklebank, directors; Crille Forsberg, DP; Oliver Fuselier, managing director/exec producer; Kelly Christensen, line producer. Editorial Cleaver/Butler, Shine, Stern & Partners Eddie Ringer, Dave Becker, editors. Therapy Studios Doobie White, editor. Cut+Run Pete Koob, editor. Post Spy Post, Chris Martin, sr. colorist; Lori Joseph, exec producer. Music/Sound Design Yessian Michael Yessian, head of production/partner; Andy Grush, creative director; Dave Curtin, exec producer; Patrick O’Brien, producer; Jeff Dittenber, Weston Fonger, sound designers. Audio One Union Lauren Mask, studio manager; Joaby Deal, sr. engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
