John Hillcoat of Serial Pictures directed this “Milk of the Land” spot for Silk Almond out of agency Lightning Orchard.
The ad shows us almonds being made into milk, a process rooted in nature–driven by a score deploying an adaptation of Daft Punk’s “Technologic” from music/sound house New Math, and sound design out of Wave Studios.
Client Danone US/Silk Almond Agency Lightning Orchard, Brooklyn, NY Jeff Kling, chief creative officer, copywriter; Jimm Lasser, Paige Whitaker, art directors; Caleb Jensen, copywriter; Donjiro Ban, Alison Dyer, Nate Cepis, design; Laura Janness, chief strategy officer; Sherri Levy, Christina Carter, producer. Production Serial Pictures, Los Angeles John Hillcoat, director; Violaine Etienne, founding partner/exec producer; Jennifer Gee, head of production; Jessica Cooper, line producer. Production Services, Australia Collider Olivia Hantken, exec producer. Editorial Exile Conor O’Neill, editor; Sasha Hirschfeld, exec producer; LauRenn Reed, sr. producer; Ling Chua, editorial assistant. Color MPC Mark Gethin, colorist; Meghan Lang Bice, exec producer; Diane Valera, sr. color producer. VFX a52 Urs Furrer, VFX supervisor; Dan Ellis, Sam Kolber, 2D VFX artists; Serena Noorani, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. Animation Feed Me Light Denis Bodart, executive creative director; Ryan Goodwin-Smith, exec producer; Daniela Hornksov Sun, creative producer; David Botchey, production assistant; Erwin Rieffel, Julien Becquer, 2D animation; David Bauer, compositing. Music Song: “Technologic” by Daft Punk Music New Math, bicoastal Jared Hunter, James Harned, music arrangement; B Munoz, producer; Kala Sherman, exec producer. Sound Design/Audio Post Wave Studios, New York Aaron Reynolds, sound designer, mixer; Vicky Ferraro, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
