Dante Ariola of MJZ directed this interactive spot which introduces us to an unconventional game of chess in which a male player who’s mountain climbing is informed via his cell phone that it’s his move–and he has to make it by sundown. He finishes his climb and jumps into his Land Rover and we go along for the ride through tough terrain and other obstacles until he reaches his destination, a mansion with chess board in full view.
Digital production house is Stinkdigital. Agency is Y&R NY/Wunderman.
Credits
Agency: Young & Rubicam New York Jim Elliott, chief creative officer; Marc Sobier, group creative director; Adrien Bindi, creative director/art director; Greg Farley, creative director/copywriter; Letitia Jacobs, executive director of content production; Liz Hodge, executive content producer; Sosia Bert, executive producer of digital content; Tena Goy, sr. interactive producer; Jessica Dierauer, executive producer of music. Production Company: MJZ Dante Ariola, director; Scott Howard, exec producer; Natalie Hill, producer. Editorial: Rock Paper Scissors Ted Guard, editor; Parker Whipple, assistant editor; Melanie Gagliano, producer. Visual Effects: MPC (The Moving Picture Company) Justin Brukman, exec producer; Mitch Stockwell, producer. Music: Q Department, New York
W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
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