Dante Ariola of MJZ directed this interactive spot which introduces us to an unconventional game of chess in which a male player who’s mountain climbing is informed via his cell phone that it’s his move–and he has to make it by sundown. He finishes his climb and jumps into his Land Rover and we go along for the ride through tough terrain and other obstacles until he reaches his destination, a mansion with chess board in full view.
Digital production house is Stinkdigital. Agency is Y&R NY/Wunderman.
Credits
Agency: Young & Rubicam New York Jim Elliott, chief creative officer; Marc Sobier, group creative director; Adrien Bindi, creative director/art director; Greg Farley, creative director/copywriter; Letitia Jacobs, executive director of content production; Liz Hodge, executive content producer; Sosia Bert, executive producer of digital content; Tena Goy, sr. interactive producer; Jessica Dierauer, executive producer of music. Production Company: MJZ Dante Ariola, director; Scott Howard, exec producer; Natalie Hill, producer. Editorial: Rock Paper Scissors Ted Guard, editor; Parker Whipple, assistant editor; Melanie Gagliano, producer. Visual Effects: MPC (The Moving Picture Company) Justin Brukman, exec producer; Mitch Stockwell, producer. Music: Q Department, New York
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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