Filmmaker Joseph Kosinski (Oblivion, Tron: Legacy) directed via production house Reset this trailer designed to introduce a mainstream audience to Destiny and its in-game experience of planet-hopping adventures with their friends. Ad agency 72andSunny created this cinematic two-minute trailer centering on a Fireteam’s epic, action-packed road trip across our Solar System to face our enemies, take back what is ours and, in the end, Become Legend.
The trailer features the “Immigrant Song” by Led Zeppelin, a band notorious for rarely letting any of their music get licensed, let alone what’s arguably their most famous and iconic track.
The levitating AI character of the Ghost is voiced by Peter Dinklage (Game of Thrones, X-Men: Days of Future Past), who plays the same character in the game, which launches worldwide on Sept. 9.
Credits
Client Activision/Destiny Agency 72andSunny John Boiler, CEO; Glenn Cole, chief creative officer; Matt Jarvis, chief strategy officer; Tom Dunlap, chief production officer; Sam Baerwald, head of production; Frank Hahn, executive creative director; Tim Wolfe, creative director/writer; Peter Vattanatham, creative director/designer; Garrett Jones, lead designer; Ryan Iverson, copywriter; Vincent Barretto, art director; Eric Rasco, sr. producer; Michael Quinones, production coordinator; Mike Parseghian, group brand director; Eli Hoy, brand director; Morgan Murray, brand manager; Kirbee Fruehe, brand coordinator. Production RESET Content Joseph Kosinski, director; Claudio Miranda, DP; Dave Morrison, managing director; Jeff McDougall, exec producer; Julien Lemaitre, producer. Costumes/Effects Legacy Effects J. Alan Scott, effects supervisor; Vance Hartwell, Aina O’Kane, Marilyn Chaney, Greg Smith, Won Song, key artists. Editorial Union Editorial/Circus Jono Griffith, editor; Jedidiah Stuber, assistant editor; Michael Raimondi, exec producer/president; Joe Ross, sr. producer. Visual Effects Digital Domain Eric Barba, chief creative officer/sr. VFX supervisor; Carla Attansio, sr. producer; Charles Bolwell, producer; Alex Michael, sr. VFX coordinator; Greg Teegarden, CG supervisor; Dan Akers, compositing supervisor; Steve Preeg, animation director; Eddie Smith, FX lead; Daisuke Nagae, CG lead; Viki Chan, on-set/data integration; Cody Williams, art director/AFX; Rich Flier, president, advertising & games; Scott Gemmell, exec producer/head of production. Sound Design Formosa Group Per Hallberg, MPSE, supervising sound editor; Philip D. Morrill, 1st assistant sound editor; Ann Scibelli, MPSE, Jon Title, MPSE, sound designers. Audio Post Rohan Young, mixer; Jeff Malen, assistant.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
