Filmmaker Joseph Kosinski (Oblivion, Tron: Legacy) directed via production house Reset this trailer designed to introduce a mainstream audience to Destiny and its in-game experience of planet-hopping adventures with their friends. Ad agency 72andSunny created this cinematic two-minute trailer centering on a Fireteam’s epic, action-packed road trip across our Solar System to face our enemies, take back what is ours and, in the end, Become Legend.
The trailer features the “Immigrant Song” by Led Zeppelin, a band notorious for rarely letting any of their music get licensed, let alone what’s arguably their most famous and iconic track.
The levitating AI character of the Ghost is voiced by Peter Dinklage (Game of Thrones, X-Men: Days of Future Past), who plays the same character in the game, which launches worldwide on Sept. 9.
Credits
Client Activision/Destiny Agency 72andSunny John Boiler, CEO; Glenn Cole, chief creative officer; Matt Jarvis, chief strategy officer; Tom Dunlap, chief production officer; Sam Baerwald, head of production; Frank Hahn, executive creative director; Tim Wolfe, creative director/writer; Peter Vattanatham, creative director/designer; Garrett Jones, lead designer; Ryan Iverson, copywriter; Vincent Barretto, art director; Eric Rasco, sr. producer; Michael Quinones, production coordinator; Mike Parseghian, group brand director; Eli Hoy, brand director; Morgan Murray, brand manager; Kirbee Fruehe, brand coordinator. Production RESET Content Joseph Kosinski, director; Claudio Miranda, DP; Dave Morrison, managing director; Jeff McDougall, exec producer; Julien Lemaitre, producer. Costumes/Effects Legacy Effects J. Alan Scott, effects supervisor; Vance Hartwell, Aina O’Kane, Marilyn Chaney, Greg Smith, Won Song, key artists. Editorial Union Editorial/Circus Jono Griffith, editor; Jedidiah Stuber, assistant editor; Michael Raimondi, exec producer/president; Joe Ross, sr. producer. Visual Effects Digital Domain Eric Barba, chief creative officer/sr. VFX supervisor; Carla Attansio, sr. producer; Charles Bolwell, producer; Alex Michael, sr. VFX coordinator; Greg Teegarden, CG supervisor; Dan Akers, compositing supervisor; Steve Preeg, animation director; Eddie Smith, FX lead; Daisuke Nagae, CG lead; Viki Chan, on-set/data integration; Cody Williams, art director/AFX; Rich Flier, president, advertising & games; Scott Gemmell, exec producer/head of production. Sound Design Formosa Group Per Hallberg, MPSE, supervising sound editor; Philip D. Morrill, 1st assistant sound editor; Ann Scibelli, MPSE, Jon Title, MPSE, sound designers. Audio Post Rohan Young, mixer; Jeff Malen, assistant.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
