Filmmaker Joseph Kosinski (Oblivion, Tron: Legacy) directed via production house Reset this trailer designed to introduce a mainstream audience to Destiny and its in-game experience of planet-hopping adventures with their friends. Ad agency 72andSunny created this cinematic two-minute trailer centering on a Fireteam’s epic, action-packed road trip across our Solar System to face our enemies, take back what is ours and, in the end, Become Legend.
The trailer features the “Immigrant Song” by Led Zeppelin, a band notorious for rarely letting any of their music get licensed, let alone what’s arguably their most famous and iconic track.
The levitating AI character of the Ghost is voiced by Peter Dinklage (Game of Thrones, X-Men: Days of Future Past), who plays the same character in the game, which launches worldwide on Sept. 9.
CreditsClient Activision/Destiny Agency 72andSunny John Boiler, CEO; Glenn Cole, chief creative officer; Matt Jarvis, chief strategy officer; Tom Dunlap, chief production officer; Sam Baerwald, head of production; Frank Hahn, executive creative director; Tim Wolfe, creative director/writer; Peter Vattanatham, creative director/designer; Garrett Jones, lead designer; Ryan Iverson, copywriter; Vincent Barretto, art director; Eric Rasco, sr. producer; Michael Quinones, production coordinator; Mike Parseghian, group brand director; Eli Hoy, brand director; Morgan Murray, brand manager; Kirbee Fruehe, brand coordinator. Production RESET Content Joseph Kosinski, director; Claudio Miranda, DP; Dave Morrison, managing director; Jeff McDougall, exec producer; Julien Lemaitre, producer. Costumes/Effects Legacy Effects J. Alan Scott, effects supervisor; Vance Hartwell, Aina O’Kane, Marilyn Chaney, Greg Smith, Won Song, key artists. Editorial Union Editorial/Circus Jono Griffith, editor; Jedidiah Stuber, assistant editor; Michael Raimondi, exec producer/president; Joe Ross, sr. producer. Visual Effects Digital Domain Eric Barba, chief creative officer/sr. VFX supervisor; Carla Attansio, sr. producer; Charles Bolwell, producer; Alex Michael, sr. VFX coordinator; Greg Teegarden, CG supervisor; Dan Akers, compositing supervisor; Steve Preeg, animation director; Eddie Smith, FX lead; Daisuke Nagae, CG lead; Viki Chan, on-set/data integration; Cody Williams, art director/AFX; Rich Flier, president, advertising & games; Scott Gemmell, exec producer/head of production. Sound Design Formosa Group Per Hallberg, MPSE, supervising sound editor; Philip D. Morrill, 1st assistant sound editor; Ann Scibelli, MPSE, Jon Title, MPSE, sound designers. Audio Post Rohan Young, mixer; Jeff Malen, assistant.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More