Johnson & Johnson launches this documentary short as part of its #howloveworks initiative. This first docu short for Johnson & Johnson breaks appropriately enough with Father’s Day on the immediate horizon.
The film introduces us to three dads as they contemplate the impact they’re making on their children’s lives. It’s an emotional, reflective look inside their fatherhood journeys. Each dad has faced different challenges–from insecurity to homelessness–yet they rely on their innate abilities to navigate through.
The film was directed by Antony Crook of RDI and features real dads and families. Agency is TBWAChiatDay.
Credits
Client Johnson & Johnson Agency TBWA\Chiat\Day Rob Schwartz, global creative director; Stephen Butler, chief creative officer; Mike Yagi, creative director; Becky Ginos, Liz Levy, art directors; Jason Locey, copywriter; Brian O’Rourke, Peter Bassett, directors of production; Lacy Plunk, producer; Kiley Story, digital producer; Baker Lambert, analyst; Lester Dizon, UX designer; Justin Kipker, lead developer; Neil Barrie, planning director; Tyler Gaul, digital planner. Production RDI Antony Crook, director; Phillip Detchmendy, Arrow Kruse, exec producer; Paul Kawasaki, producer; Adam Baxter, line producer. Editorial Vincent Oresman, editor; Michelle Choug, assistant editor; Nathan Rotmensz, post supervisor. Music Barking Owl, Kelly Bayett, executive producer/creative director; Whitney Fromholtz, producer; Houston Fry, composer. Audio Post Play Sound John Bolen, mixer; Laruen Cascio, exec producer. Post D-Spot Post James Honaker, colorist.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
