Johnson & Johnson launches this documentary short as part of its #howloveworks initiative. This first docu short for Johnson & Johnson breaks appropriately enough with Father’s Day on the immediate horizon.

The film introduces us to three dads as they contemplate the impact they’re making on their children’s lives. It’s an emotional, reflective look inside their fatherhood journeys. Each dad has faced different challenges–from insecurity to homelessness–yet they rely on their innate abilities to navigate through.

The film was directed by Antony Crook of RDI and features real dads and families. Agency is TBWAChiatDay.

Credits

Client Johnson & Johnson Agency TBWA\Chiat\Day Rob Schwartz, global creative director; Stephen Butler, chief creative officer; Mike Yagi, creative director; Becky Ginos, Liz Levy, art directors; Jason Locey, copywriter; Brian O’Rourke, Peter Bassett, directors of production; Lacy Plunk, producer; Kiley Story, digital producer; Baker Lambert, analyst; Lester Dizon, UX designer; Justin Kipker, lead developer; Neil Barrie, planning director; Tyler Gaul, digital planner. Production RDI Antony Crook, director; Phillip Detchmendy, Arrow Kruse, exec producer; Paul Kawasaki, producer; Adam Baxter, line producer. Editorial Vincent Oresman, editor; Michelle Choug, assistant editor; Nathan Rotmensz, post supervisor. Music Barking Owl, Kelly Bayett, executive producer/creative director; Whitney Fromholtz, producer; Houston Fry, composer. Audio Post Play Sound John Bolen, mixer; Laruen Cascio, exec producer. Post D-Spot Post James Honaker, colorist.

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