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    New Cinema/Social Media Short: HDFC Mutual Funds’ “Dear Dad”

    By SHOOTUpdated:No Comments1985 Views

    We’re taken to a home in Mumbai where a family celebrates a young man’s college graduation. Asked to make a speech, the grad thanks his mom for being his “rock” and then begins to speak of his father, seen only in family photos.

    It turns out the dad refused expensive cancer treatment to pay for his son’s education and thus ensure his future. The father died from cancer.

    The grad said he’d trade his education to be with his dad again. A super then appears which reads, “If you choose to help, cancer patients won’t face a tough choice.

    An end tag then provides info on HDFC Mutual Funds which is raising money for the Cancer Cure 2014 campaign.

    Manoj Tapadia of Offroad Films, Mumbai, directed the piece.
     

    Credits

    Client HDFC Mutual Funds/Cancer Cure 2014 Campaign  Agency Publicis Ambience, Mumbai  Bobby Pawar, chief creative officer/copywriter; Timsy Gupta, executive creative director/art director; Amod Dani, executive creative director; Sam Roshan, copywriter; Jignesh Maru, national films head; Shivli Bembey, sr. films executive. Production Offroad Films, Mumbai Manoj Tapadia, director; Khalil Bachooali, exec producer; Poonam Wahi, producer; Sidhharth Diwan, DP; Avyakta Kapoor, production design. Music Josyln Braganza. Postproduction Famous Studios Mumbai. Swapnil Patole, colorist; Abhilesh Shivalkar, offline/online editor. Audio  Sounds Good Studio, Mumbai. Saju Jose, sound engineer.




    Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK

    Friday, November 22, 2024

    The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.

    In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.

    Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.

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