Register

    New Cinema/Social Media Short: HDFC Mutual Funds’ “Dear Dad”

    By SHOOTUpdated:No Comments2010 Views

    We’re taken to a home in Mumbai where a family celebrates a young man’s college graduation. Asked to make a speech, the grad thanks his mom for being his “rock” and then begins to speak of his father, seen only in family photos.

    It turns out the dad refused expensive cancer treatment to pay for his son’s education and thus ensure his future. The father died from cancer.

    The grad said he’d trade his education to be with his dad again. A super then appears which reads, “If you choose to help, cancer patients won’t face a tough choice.

    An end tag then provides info on HDFC Mutual Funds which is raising money for the Cancer Cure 2014 campaign.

    Manoj Tapadia of Offroad Films, Mumbai, directed the piece.
     

    Credits

    Client HDFC Mutual Funds/Cancer Cure 2014 Campaign  Agency Publicis Ambience, Mumbai  Bobby Pawar, chief creative officer/copywriter; Timsy Gupta, executive creative director/art director; Amod Dani, executive creative director; Sam Roshan, copywriter; Jignesh Maru, national films head; Shivli Bembey, sr. films executive. Production Offroad Films, Mumbai Manoj Tapadia, director; Khalil Bachooali, exec producer; Poonam Wahi, producer; Sidhharth Diwan, DP; Avyakta Kapoor, production design. Music Josyln Braganza. Postproduction Famous Studios Mumbai. Swapnil Patole, colorist; Abhilesh Shivalkar, offline/online editor. Audio  Sounds Good Studio, Mumbai. Saju Jose, sound engineer.




    The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV

    Wednesday, December 25, 2024

    Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”

    Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?

    The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.

    The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More

    MySHOOT Profiles


    Add A Comment