We’re taken to a home in Mumbai where a family celebrates a young man’s college graduation. Asked to make a speech, the grad thanks his mom for being his “rock” and then begins to speak of his father, seen only in family photos.
It turns out the dad refused expensive cancer treatment to pay for his son’s education and thus ensure his future. The father died from cancer.
The grad said he’d trade his education to be with his dad again. A super then appears which reads, “If you choose to help, cancer patients won’t face a tough choice.
An end tag then provides info on HDFC Mutual Funds which is raising money for the Cancer Cure 2014 campaign.
Manoj Tapadia of Offroad Films, Mumbai, directed the piece.
Client HDFC Mutual Funds/Cancer Cure 2014 Campaign Agency Publicis Ambience, Mumbai Bobby Pawar, chief creative officer/copywriter; Timsy Gupta, executive creative director/art director; Amod Dani, executive creative director; Sam Roshan, copywriter; Jignesh Maru, national films head; Shivli Bembey, sr. films executive. Production Offroad Films, Mumbai Manoj Tapadia, director; Khalil Bachooali, exec producer; Poonam Wahi, producer; Sidhharth Diwan, DP; Avyakta Kapoor, production design. Music Josyln Braganza. Postproduction Famous Studios Mumbai. Swapnil Patole, colorist; Abhilesh Shivalkar, offline/online editor. Audio Sounds Good Studio, Mumbai. Saju Jose, sound engineer.
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