BBDO N.Y. chief creative officer Bill Bruce makes his directorial debut with this viral short introducing us to the runners’ “feet on head” malady. Ultimately, though, this film leads us to the cure as part of a campaign tied into the New York City Marathon.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Greg Hahn, Mike Smith, executive creative directors; Cesar Finamori, art director; Avital Pinchevsky, copywriter; Elise Greiche-Pavone, sr. VP/executive producer; Loren Parkins, sr. VP/executive music producer. Production Company: RSA Films Bill Bruce, director; Jules Daly, president; Tracie Norfleet, exec producer; David Mitchell, line producer; Bob Gantz, DP. Editorial: Nomad Editorial Company John Murray, editor; Jenny Mogan, assistant editor; Susye Melega, exec producer; Nicole Steele, producer. Postproduction: Company 3 New York Tim Masik, colorist Visual Effects: Method Alex Frisch, creative director; Gabby Gourrier, sr. exec producer; Helen Hughes, VFX producer; Erica Headley, VFX coordinator; Dan Seddon, VFX supervisor; Simon Scott, lead Flame artist; Alan Lattari, Flame artist; James Le Block, sr. CG artist; Todd Herman, Christine Verzosa, Hiro Okubo, Andy Tamandl, Olivier Dumont, Tristian Madura, CG
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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