This commercial is set up as an imitation of a 70’s music compilation commercial. Scenes of people in retro attire are shown dancing and playing to 70’s hits. However, when the scroll of songs are shown they are all good home keeping tips such as “Keep your A/C clean” and “Set your water heater to 120 degrees.” The commercial ends by directing the view to Nevadapower.com for energy conservation tips.
Credits
Agency: R&R Partners Ron Lopez, creative director; Robin Milgrim, art director; Miles Nebeker, copywriter; Don Turley, executive producer, Dustin Oliver, Kelly Thompson, producers Production Company: AirWave Productions Kurt Rauf, director/DP; Don Turley, executive producer; Dustin Oliver, Kelly Thompson, producers Editorial: FilmCore Editorial Santa Monica Kevin Anderson, editor; Therese Hunsberger executive producer Postproduction: Company 3 Los Angeles,Vendetta Post Stefan Sonnenfeld, colorist,Pete Mayor, online editor Visual Effects: Vendetta Post Pete Mayor, visual effects artist Music: Woodland Music Productions,AirWave Productions Pat Woodland, composer/producer,Dustin Oliver, arranger Audio: POP Sound Tim Pope, audio post mixer
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
MySHOOT Profiles
Add A Comment