This commercial is set up as an imitation of a 70’s music compilation commercial. Scenes of people in retro attire are shown dancing and playing to 70’s hits. However, when the scroll of songs are shown they are all good home keeping tips such as “Keep your A/C clean” and “Set your water heater to 120 degrees.” The commercial ends by directing the view to Nevadapower.com for energy conservation tips.
Credits
Agency: R&R Partners Ron Lopez, creative director; Robin Milgrim, art director; Miles Nebeker, copywriter; Don Turley, executive producer, Dustin Oliver, Kelly Thompson, producers Production Company: AirWave Productions Kurt Rauf, director/DP; Don Turley, executive producer; Dustin Oliver, Kelly Thompson, producers Editorial: FilmCore Editorial Santa Monica Kevin Anderson, editor; Therese Hunsberger executive producer Postproduction: Company 3 Los Angeles,Vendetta Post Stefan Sonnenfeld, colorist,Pete Mayor, online editor Visual Effects: Vendetta Post Pete Mayor, visual effects artist Music: Woodland Music Productions,AirWave Productions Pat Woodland, composer/producer,Dustin Oliver, arranger Audio: POP Sound Tim Pope, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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