Comedy meets drama in this inventive promo for Netflix content as we see comedians like Jerry Seinfeld seamlessly meshed into such dramatic fare as House of Cards.
Q Department created original music for the piece, with music design fromo LSD.
Neal Brennan of Caviar directed for agency Battery, Los Angeles.
Music/Sound: Q Department, New York (original music) LSD, Santa Monica, Calif. (sound design) Rohan Young, sound designer. Audio Post: Technicolor, Los Angeles Ruben Gomez, sound mixer. Agency: Battery, Los Angeles. Production: Caviar, Los Angeles; Neal Brennan, director.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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