Comedy meets drama in this inventive promo for Netflix content as we see comedians like Jerry Seinfeld seamlessly meshed into such dramatic fare as House of Cards.
Q Department created original music for the piece, with music design fromo LSD.
Neal Brennan of Caviar directed for agency Battery, Los Angeles.
Music/Sound: Q Department, New York (original music) LSD, Santa Monica, Calif. (sound design) Rohan Young, sound designer. Audio Post: Technicolor, Los Angeles Ruben Gomez, sound mixer. Agency: Battery, Los Angeles. Production: Caviar, Los Angeles; Neal Brennan, director.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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