The National Basketball Association commemorates Martin Luther King Day and Black History Month with an inspiring commercial which pairs audio of the Rev. Martin Luther King Jr.’s monumental “I Have A Dream” speech with black & white footage of iconic “firsts” from the NBA’s storied history of racial and cultural breakthroughs. From the 1950 signing of Chuck Cooper, the league’s first African-American player, to the great Bill Russell being named coach of the Boston Celtics, to Violet Palmer, the first female referee in men’s professional sports, to the high-profile 2013 coming out of Jason Collins, the NBA’s first openly gay player, the new broadcast film takes viewers on a breathtaking journey through some of the most significant basketball moments of the past 60 years.
Titled “Barrier Breakers,” the spot was created by NBA advertising agency, Translation. The footage was edited by Dayn Williams of Cut+Run.
Credits
Client NBA Agency Translation John Norman, chief creative officer; John Greene, chief strategy officer; Betsy Decker, executive creative director; Matt Comer, art director; Amir Farhang, Andy Ferguson, copywriters; Miriam Franklin, director of content production/EP; Philinese Kirkwood, associate producer; Tim Flood, head of brand strategy; Lindsey Neeld, strategist; Matt DeSimone, project manager. Editorial Cut+Run Dayn Williams, editor; Adam Bazadona, assistant editor; Rana Martin, post exec prducer; Jean Lane, post producer. VFX Sibling Rivalry Matt Tragesser, creative director; Gabe Darling, animator/compositor; Maggie Meade, exec producer; Joanna Fillie, head of production; Tracey McDonough, post producer. Post Company 3/Method Rob Sciarratta, colorist; Carmen Maxcy, Flame artist. Audio Post Heard City Phil Loeb, Evan Mangiamele, mixers; Gloria Pitagorsky, exec producer. Music Trackmasters.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
