The National Basketball Association commemorates Martin Luther King Day and Black History Month with an inspiring commercial which pairs audio of the Rev. Martin Luther King Jr.’s monumental “I Have A Dream” speech with black & white footage of iconic “firsts” from the NBA’s storied history of racial and cultural breakthroughs. From the 1950 signing of Chuck Cooper, the league’s first African-American player, to the great Bill Russell being named coach of the Boston Celtics, to Violet Palmer, the first female referee in men’s professional sports, to the high-profile 2013 coming out of Jason Collins, the NBA’s first openly gay player, the new broadcast film takes viewers on a breathtaking journey through some of the most significant basketball moments of the past 60 years.
Titled “Barrier Breakers,” the spot was created by NBA advertising agency, Translation. The footage was edited by Dayn Williams of Cut+Run.
CreditsClient NBA Agency Translation John Norman, chief creative officer; John Greene, chief strategy officer; Betsy Decker, executive creative director; Matt Comer, art director; Amir Farhang, Andy Ferguson, copywriters; Miriam Franklin, director of content production/EP; Philinese Kirkwood, associate producer; Tim Flood, head of brand strategy; Lindsey Neeld, strategist; Matt DeSimone, project manager. Editorial Cut+Run Dayn Williams, editor; Adam Bazadona, assistant editor; Rana Martin, post exec prducer; Jean Lane, post producer. VFX Sibling Rivalry Matt Tragesser, creative director; Gabe Darling, animator/compositor; Maggie Meade, exec producer; Joanna Fillie, head of production; Tracey McDonough, post producer. Post Company 3/Method Rob Sciarratta, colorist; Carmen Maxcy, Flame artist. Audio Post Heard City Phil Loeb, Evan Mangiamele, mixers; Gloria Pitagorsky, exec producer. Music Trackmasters.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More