In “Dunk Driving” intoxicated drivers are shown being pulled over by the police as they sit in their vehicles chest-deep in beer, wine or liquor. When the car windows or doors are opened so that the law enforcement officer can question the drunk driver in each scenario, the liquid pours out into the street. The message is that if you drive drunk, chances are you will be caught as random patrols and roadblocks are being stepped up, particularly at night.
Credits
Agency: Tombras Group Nick Vagott, creative director/art director; Brian Potter, creative director/writer Production Company: Saville Productions Rupert Wainwright, director; Rupert Maconick, executive producer; Daniel Pearl, DP. Editorial: Rex Edit Bill Marmor, editor Postproduction: Method Siggy Ferstl, colorist Visual Effects: Method,Reel FX Entertainment Andrew MacDonald, visual effects supervisor,Jim Susan, effects artist Music: Machine Head Adam Schiff, composer; Dustin Camilleri, sound designer; Vicki Ordeshook, producer. Audio: RavensWork Scott Burns, mixer; Katherine Morgan, producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment