The eloquence and elegance of jazz music stands out in the absence of spoken words and in the presence of scenes showing the devastation in New Orleans caused by Hurricane Katrina. Imagery of musicians playing their instruments–including a trumpet, saxophone, bass and clarinet–juxtaposed with glimpses of the destruction drive home the point that a new hurricane season is in the offing and we need to be prepared.
Credits
Agency: JWT, Atlanta Carl Warner, creative director; Isolbel Moutrey, art director; Denise Rosenstein, copywriter; Sarah Zehnie, producer. Production Company: GARTNER James Gartner, director; Rich Carter, Don Block, executive producers; Roger Petrusson, producer; Tom Olgeirsson, DP. Editorial: JumP Michael Saia, editor; Dee Tagert, executive producer; William Zitser, assistant editor. Music: Manic, New York Bradley Warren, music editor
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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