Park Pictures’ Nathan Price directed this spot, “The Dancer,” for the Bank of New Zealand, produced by his New Zealand-based production company, Ruskin.
The 90-second commercial follows a teenage boy in rural New Zealand who loves dancing. His story of isolation is set to a stripped-back cover of Robyn’s song, “Dancing On My Own.” At the spot’s reveal we see that while isolated in a place where dance instruction might be hard to come by, he’s connected through an online dance school.
Price is currently in postproduction on the feature documentary The Subtle Art of Not Giving a F*ck, shot earlier this year. An adaptation of the international bestseller of the same name, the film examines society’s obsessions with the pursuit of happiness.
CreditsClient Bank of New Zealand Agency Colenso BBDO, Auckland, NZ Production Company Ruskin, Auckland, NZ Nathan Price, director; Claris Harvey, exec producer; Helen Naulls, producer; Ginny Loane, DP. Editorial Luke Haigh, editor; Ben Eagleton, colorist. Postproduction Assembly Damon Duncan, Rhys Dippie, online. Music & Sound Franklin Rd
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More