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    Nathan Price Directs “The Dancer” for Bank of New Zealand, Colenso BBDO

    By SHOOTUpdated:No Comments4493 Views

    Park Pictures’ Nathan Price directed this spot, “The Dancer,” for the Bank of New Zealand, produced by his New Zealand-based production company, Ruskin.

    The 90-second commercial follows a teenage boy in rural New Zealand who loves dancing. His story of isolation is set to a stripped-back cover of Robyn’s song, “Dancing On My Own.” At the spot’s reveal we see that while isolated in a place where dance instruction might be hard to come by, he’s connected through an online dance school.

    Price is currently in postproduction on the feature documentary The Subtle Art of Not Giving a F*ck, shot earlier this year. An adaptation of the international bestseller of the same name, the film examines society’s obsessions with the pursuit of happiness.

    Credits

    Client Bank of New Zealand Agency Colenso BBDO, Auckland, NZ Production Company Ruskin, Auckland, NZ  Nathan Price, director; Claris Harvey, exec producer; Helen Naulls, producer; Ginny Loane, DP. Editorial Luke Haigh, editor; Ben Eagleton, colorist. Postproduction Assembly Damon Duncan, Rhys Dippie, online. Music & Sound Franklin Rd

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Colenso BBDONathan PricePark PicturesRuskin



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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