This departure from the promo norm finds Geoffrey Rush in character as Albert Einstein playing Lady Gaga's "Bad Romance" on the violin, ultimately sticking his tongue out at the camera.
Directed by Ivan Zacharias of Smuggler, this piece promotes National Geographic's upcoming limited series, Genius, which bills itself as exploring "the man behind the mind," the iconic Einstein.
JSM Music served as music/sound house.
Client National Geographic/Genius Music/sound: JSM Music, New York Music supervision Joel Simon, chief creative officer Song: “Bad Romance” written by Lady Gaga and RedOne. Audio Post: Soundsquare, Prague Karel Havlicek, mixer Agency: McCann New York Production: Smuggler, bicoastal/international Ivan Zacharias, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read More
