Ryan Gosling stars in this short as an actor who doesn’t want to relinquish the TAG Heuer watch he wore for a film–even though the production is over. What ensues is a crazy chase with the prop master, played by Vanessa Bayer, in hot pursuit. The wild ride is replete with stunts, racing cars, adrenaline-pumping action and good humor.
The film was produced by action filmmaker David Leitch via his production company 87 North, and directed by Nash Edgerton for DDB Paris.
Client TAG Heuer Agency DDB Paris Alexander Kalchev, chief creative officer; Yasswine Ouadah Tsabet, Nicolas Denis, art directors; Benoit Oulhen, copywriter; Fabien Donnay, production director; Jerome DePlatiere, TV post producer. Production Collider and 87 North Nash Edgerton, director; David Leitch, producer. Sound Studio 5 Postproduction The Mill Paris Editorial Yves Beloniak, editor.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
