Ryan Gosling stars in this short as an actor who doesn’t want to relinquish the TAG Heuer watch he wore for a film–even though the production is over. What ensues is a crazy chase with the prop master, played by Vanessa Bayer, in hot pursuit. The wild ride is replete with stunts, racing cars, adrenaline-pumping action and good humor.
The film was produced by action filmmaker David Leitch via his production company 87 North, and directed by Nash Edgerton for DDB Paris.
CreditsClient TAG Heuer Agency DDB Paris Alexander Kalchev, chief creative officer; Yasswine Ouadah Tsabet, Nicolas Denis, art directors; Benoit Oulhen, copywriter; Fabien Donnay, production director; Jerome DePlatiere, TV post producer. Production Collider and 87 North Nash Edgerton, director; David Leitch, producer. Sound Studio 5 Postproduction The Mill Paris Editorial Yves Beloniak, editor.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More