Ryan Gosling stars in this short as an actor who doesn’t want to relinquish the TAG Heuer watch he wore for a film–even though the production is over. What ensues is a crazy chase with the prop master, played by Vanessa Bayer, in hot pursuit. The wild ride is replete with stunts, racing cars, adrenaline-pumping action and good humor.
The film was produced by action filmmaker David Leitch via his production company 87 North, and directed by Nash Edgerton for DDB Paris.
Client TAG Heuer Agency DDB Paris Alexander Kalchev, chief creative officer; Yasswine Ouadah Tsabet, Nicolas Denis, art directors; Benoit Oulhen, copywriter; Fabien Donnay, production director; Jerome DePlatiere, TV post producer. Production Collider and 87 North Nash Edgerton, director; David Leitch, producer. Sound Studio 5 Postproduction The Mill Paris Editorial Yves Beloniak, editor.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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