Michael Downing of Epoch Films directed this humorous spot which shows how first-time parents handle a situation compared to later when they have a second child.
Naptime takes a whole new meaning the second time around in this ongoing campaign from Saatchi & Saatchi New York.
CreditsClient Procter & Gamble/Luvs Agency Saatchi & Saatchi New York Jay Benjamin, chief creative officer; Mike Pierantozzi, Stephen Leps, executive creative directors; Erin Wendel, Lauren McCrindle, creative directors; Kristen Giuliano, art director; Callum Spencer, copywriter; Greg Hall, executive producer; Courtney Fagan, sr. strategic planner; Mark Rolland, brand agency leader. Production Epoch Films Michael Downing, director; Andre Pienaar, DP; Youree Henley, exec producer; Tina Bianchini, production manager; Nash Cubero, production coordinator. Production (demo) Upstream 360 Neal Morris, director; Jeffrey Ballou, head of production; Cindy Hoard, sr. producer. Production Services Partners’ Film Inc. Gigi Realini, exec producer; Erik Wilson, producer. Editorial Cut+Run, NY Jon Grover, editor; Ellese Jobin, producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More