Michael Downing of Epoch Films directed this humorous spot which shows how first-time parents handle a situation compared to later when they have a second child.
Naptime takes a whole new meaning the second time around in this ongoing campaign from Saatchi & Saatchi New York.
Client Procter & Gamble/Luvs Agency Saatchi & Saatchi New York Jay Benjamin, chief creative officer; Mike Pierantozzi, Stephen Leps, executive creative directors; Erin Wendel, Lauren McCrindle, creative directors; Kristen Giuliano, art director; Callum Spencer, copywriter; Greg Hall, executive producer; Courtney Fagan, sr. strategic planner; Mark Rolland, brand agency leader. Production Epoch Films Michael Downing, director; Andre Pienaar, DP; Youree Henley, exec producer; Tina Bianchini, production manager; Nash Cubero, production coordinator. Production (demo) Upstream 360 Neal Morris, director; Jeffrey Ballou, head of production; Cindy Hoard, sr. producer. Production Services Partners’ Film Inc. Gigi Realini, exec producer; Erik Wilson, producer. Editorial Cut+Run, NY Jon Grover, editor; Ellese Jobin, producer.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
