This centerpiece spot is part of a Microsoft campaign celebrating all things that are “Women Made” and encouraging young girls to #MakeWhatsNext as the inventors of the future.
Asked to name inventors, girls respond with such iconic names as Edison, Einstein and Tesla. Yet when asked to name women inventors, the same girls could not come up with one. This spot, though, fills in the blanks with generally female innovators who have made significant contributions such as Tabitha Babbitt who made the circular saw, Maria Beasley who invented the life raft, Yvonne Brill who invented satellite propulsion, Ada Lovelace who made the first computer algorithm, and Gertrude Bell Elion who created certain drugs to treat leukemia, HIV and malaria. The young girls are then inspired by this knowledge, hopefully enough to make their own strides in science, technology, engineering and math.
Nanette Burstein of Hungry Man directed this “Women Made” commercial for McCann Worldgroup agency m:united.
Credits
Client Microsoft Agency m:united Sean Bryan, Thomas Murphy, co-chief creative officers; Susan Young, Daniela Vojta, group creative directors; Sarah Menacho, copywriter; Trinh Pham, sr. art director; Kelly Kim, designer; Aaron Kovan, head of integrated production; Meg McCarthy, sr. producer; Rebecca Magner, producer; Roberto Santellana, sr. VP, group creative director Daniel Schultze, UX director; Jaeeun Chung, designer; Flora Kwong, UX specialist; Sean Flannigan, interactive producer. Production Hungry Man Nanette Burstein, director; Nancy Hacohen, exec producer; Julianne Maloney, producer. Postproduction Union Editorial Sloane Klevin, editor; Adriana Machado, assistant editor; Caryn Maclean, exec producer; Lauren Hafner Addison, producer; Kirk Balden, Flame; Yoko Lytle, graphics producer; Chris Bialkowski, graphics creative director; Eric Dalimarta, graphics artist. Post Company 3 Jaime O’Bradovich, transfer. Music JSM Music Joel Simon, chief creative officer/composer; Jeff Fiorello, exec producer; Norm Felker, producer. Music Asche & Spencer Audio Post Heard City Cory Melious, mixer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
