The Women’s March on Saturday, January 21, is getting a public service campaign push which includes PSAs directed by Nanette Burstein of Hungry Man for agencies Intel and mcgarrybowen, San Francisco.
This centerpiece PSA is part of a campaign to get more participants to turn out for the Women’s March movement, showing a concern over such issues as women’s rights, human and civil rights, sending a message to the new administration in Washington, D.C. Marches are happening in more than 370 locations worldwide. In this PSA, celebs and others explain “Why I March.” Viewers are urged to log onto www.gatheringforjustice.org and www.womensmarch.com for more info.
Teresa Herd, VP/global creative director for Intel, and Marianne Besch, manging director/executive creative director of mcgarrybowen, San Francisco, assembled a team of production, post and other industry artisans to bring the public service campaign to fruition.
Credits
Client Gathering For Justice Inc. Agency Intel and mcgarrybowen, San Francisco Teresa Herd, VP/global creative director, Intel; Marianne Besch, managing director, executive creative director, mcgarrybowen; Katelyn Andree, MacKenzie Dunsmoor, Amber Justic, Laura Lapham, creatives; Stacy Kay, executive producer; Jerry Krenach, managing director, global music. Production Hungry Man Nanette Burstein, director; Kevin Byrne, managing partner/exec producer; Julie Kopitsky, head of production, NY/producer; Amy Vincent, DP. Editorial Union Editorial Sloane Klevin, editor; Caryn Maclean, exec producer; Lauren Hafner Addison, producer. Audio Sonic Union Brian Goodheart, mixer; Justine Cortale, studio director. Color The Mill LA Thatcher Peterson, exec producer, color; Diane Valera, producer. Music Track “Don’t Forget To Breathe” Daniel Nigro, composer; Heavy Duty Projects, artist/produced by. Performers/Celebrity Talent Garcelle Beauvais, Jennifer Esposito, Zoey Deutch, Chelsea Handler, Gugu Mbathu-Raw, Frida Pinto, Melissa Rauch, Sarah Rue, Jean Smart, Milana Vayntrub.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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