Mother and son go down the supermarket aisles to a tango tune putting the snacks of their dreams in the shopping cart. Their view of what’s good snackin’ is clearly polar opposite until they agree on 100 Calorie Packs.
Credits
Agency: DraftFCB | Chicago Sandy Greenberg, Terri Meyer, creative directors; Rachel Birnbaum, copywriter; Ilana Rosengarten, art director; Heidi David, producer. Production Company: Biscuit Filmworks Adam Cameron, director Music: Music for Picture Jared Hunter, composer; Ben Davis, producer. Audio: RavensWork Eric Ryan, audio mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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