Automotive body shop chain Maaco rolls out a “Join the Upside” musical campaign created by Charlotte-based ad agency Mythic and directed by Drew Kirsch of production company Tomorrow. In this spot titled “Old Red,” country music drives the fun as the story unfolds to a Nashville-inspired beat.
The commercial features a young woman not too thrilled about receiving a truck, “Old Red,” for free–because it looks a bit embarrassing with a faded paint job and numerous scratches.
But her adult benefactors implore her to see what Maaco can do–which serves as a cue for a highly enthusiastic Mr. Maaco, who appears on the scene, transforming the truck right before their eyes (“Old Red” becomes “New Red”), with an original, inspiring, uplifting country music interlude.
Music/sound house on the campaign was duotone audio group.
Credits
Client Maaco Agency Mythic Lee James, chief creative officer; David Olsen, executive creative director; Guerin Piercy, producer; Chris Grauwiler, associate creative director, design; David McClay, associate creative director, copy; Dixon Muller, Julia King, sr. copywriters; Sam Pouliot, art director; Rachel Cobb, EVP, strategy & planning. Production Company Tomorrow Drew Kirsch, director; Chris Zander, managing director; Brynne Copping, exec producer; Kevin Wall, line producer. Music & Sound duotone audio group Peter Nashel, creative director/founder; Ross Hopman, exec producer; Gio Lobato, producer; Dana Hom, director, music licensing; Andy Green, sound designer/mixer; Greg Tiefenbrun, exec producer, audio post. Editorial PS260 JJ Lask, editor; Rana Martin, exec producer; Dylan Scott, producer; Yoko Lytle, finishing producer; Mark Popham, Stephanie Issacson, Flame artists. Color Company 3 Bryan Smaller, colorist; Mario Castro, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
