Directors Andrea Buchanan, Pam Thomas, Henry Lu, Bob Purman and Dana Adam Shapiro of Moxie Pictures directed segments of this PSA in which people from all walks of life talk about what they will do to commemorate the 10th anniversary of the 9/11 terrorist attacks. Agency is Deutsch LA. Editor was Grant Surmi of Rock Paper Scissors.
Credits
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, executive VP/group creative director; David Sing Liu, integrated creative director; Max Godsil, sr. copywriter; Jamie Levey, sr. art director; Vic Palumbo, executive VP/director of integrated production; Victoria Guenier, sr. VP/director of broadcast production; Marisa Wasser, music supervisor; Emma Johnson, associate producer. Production Company: Moxie Pictures Washington D.C.: Andrea Buchanan, director; Salli Zilles, producer; Ed Stephenson, Luca Fantini, cameramen; Veronica Diaferia, production supervisor; Eli Turner, stills photographer.
New York: Pam Thomas director; Salli Zilles, Elena Helvorson, producers; Ed Stephenson, cameraman; Veronica Diaferia, production supervisor.
New York: Henry Lu, director; Salli Zilles, producer; Luca Fantini, Jamie Stuart, cameramen; Veronica Diaferia, production supervisor; Kevin Ritchie, stills photographer.
Wisconsin: Bob Purman, director/cameraman; Yannique Purman, produc
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read MoreMySHOOT Profiles
Add A Comment