Director Joanna Bailey of Snapper Films teamed with MullenLowe London to make a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising.
“The Problem is Not Seeing the Problem” is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output.
It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women–the lead UN agency on gender equality & woman’s rights.
Snapper EP Helen Hadfield said, “We had a great cast and a lot of fun doing it and are very chuffed to have made it. It was a chance to be a force for good and it’s very nice to be able to do that. No one belongs in a box or sits in a certain category. We have a common humanity. Let’s embrace it.”
Credits
Client UN Unstereotype Alliance Agency MullenLowe London, IPG Jose Miguel Sokoloff, chief creative officer; Alex Okada, global creative director; Jorge Eliecer Pinto, Juan Pablo Maldonado, creative team; Luke Judlin, producer; Trudy Waldon, director of integrated production; Rob Hare, designer. Production Snapper Films Joanna Bailey, director; Helen Hadfield, exec producer; Rosie Pike, line producer. Editorial Speade Sam Sneade, editor; Sam Allen, edit assistant. Audio Wave Ed Downham, sound designer; Ben Tomlin, head of integrated production; Jenn Saunders, production. Music Agency SixtyFour Music Joe Rice, music supervisor; KLANG, composer. Track title: “Alliance” VFX The Mill Colin Oaten, exec producer; Dan Crozier, production coordinator; James Pratt, 2D lead artist. Postproduction The Mill Seamus O’Kane, colorist; Charlie Morris, color producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
