Director Joanna Bailey of Snapper Films teamed with MullenLowe London to make a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising.
“The Problem is Not Seeing the Problem” is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output.
It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women–the lead UN agency on gender equality & woman’s rights.
Snapper EP Helen Hadfield said, “We had a great cast and a lot of fun doing it and are very chuffed to have made it. It was a chance to be a force for good and it’s very nice to be able to do that. No one belongs in a box or sits in a certain category. We have a common humanity. Let’s embrace it.”
Credits
Client UN Unstereotype Alliance Agency MullenLowe London, IPG Jose Miguel Sokoloff, chief creative officer; Alex Okada, global creative director; Jorge Eliecer Pinto, Juan Pablo Maldonado, creative team; Luke Judlin, producer; Trudy Waldon, director of integrated production; Rob Hare, designer. Production Snapper Films Joanna Bailey, director; Helen Hadfield, exec producer; Rosie Pike, line producer. Editorial Speade Sam Sneade, editor; Sam Allen, edit assistant. Audio Wave Ed Downham, sound designer; Ben Tomlin, head of integrated production; Jenn Saunders, production. Music Agency SixtyFour Music Joe Rice, music supervisor; KLANG, composer. Track title: “Alliance” VFX The Mill Colin Oaten, exec producer; Dan Crozier, production coordinator; James Pratt, 2D lead artist. Postproduction The Mill Seamus O’Kane, colorist; Charlie Morris, color producer.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
