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    MUH-TAY-ZIK|HOF-FER Tells Tall Tales About Golden State Warriors

    By SHOOTUpdated:No Comments1209 Views

    Creative agency and production company MUH-TAY-ZIK | HOF-FER recently developed “DubTales,” a multi-spot campaign, for the NBA’s Golden State Warriors (The Dubs is a nickname given to the team by fans). The commercials turn the skills and accomplishments of Warriors players into Paul Bunyan-esque tall tales. These stories are delivered by one of the Warriors’ biggest fans: a fast-talking food truck owner who’s incredibly passionate about the team.

    The first spot, “DubTales: Stephen Curry,” focuses on Warriors’ point guard and NBA star Stephen Curry, known for his high-arching rainbow jump shots, resulting in the most 3-pointers by an NBA player in a single season. Adding to Curry’s legend is our burrito truck owner who from behind the mobile kitchen counter refers to Curry and his jump shot as “kissing clouds, pleasing crowds, making it rain.” The tall tales continue as our mobile restaurateur notes that Curry’s jump shot has such a large arc that it can fit two animals of every kind on Earth. People are even looking to Curry to end the California drought as his jumper hits the clouds and brings down rain. At that point, a downpour occurs, causing the folks around the food truck to scatter.

    “DubTales–Stephen Curry” was directed by MUH-TAY-ZIK’s executive creative director John Matejczyk and associate creative director/copywriter Josh Bogdan.

    Credits

    Client Golden State Warriors Agency MUH-TAY-ZIK | HOF-FER John Matejczyk, executive creative director; Matt Hofherr, director of strategy; Michelle Spear, head of production; Josh Bogdan, associate creative director/copywriter; Tony Zimney, associate creative director/art director; Guy Lemberg, sr. copywriter; Adam Ledbury, sr. art director; Alex Smith, producer. Production  MUH-TAY-ZIK | HOF-FER John Matejczyk, director; Josh Bogdan, co-director; Mike Sugrue, DP; Michelle Spear, line producer; Molly Hayes, production coordinator. Editorial Cut+Run Pete Koob, editor; Russel Fong, assistant editor; Deanne Mehling, exec producer; Jess Manning, producer. Post Spy Chris Martin, colorist Audio One Union Eben Carr, sr. engineer. Music Beacon Street Studios Adrea Lavezzoli, exec producer. Performer Brett Riley

    Media Type:Commercial: Television
    Video Tags:MUH-TAY-ZAK |HOF-FER



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