A viral video PSA intended to raise money for Burma, created by Ogilvy & Mather, Amsterdam, and produced by Shilo, shows war planes flying over Burma and dropping flowers instead of bombs. The 60-second film shows the flowers that appear as black dots in the sky until they open to reddish blossoms before covering the ground with a colorful splendor. There is no live-action footage in the film. It was made with 3D animation and miniature model-making. Flowers and the Burma landscape were sketeched and painted. The producers used Maya for the 3D footage, Adobe After Effects for compositing and Final Cut Pro for editing.
Credits
Agency: Ogilvy & Mather Carl Le Blond, executive creative director, writer; Bredan Bentz van den Berg, producer; Production Company: Shilo Andre Stringer, creative director; Tracy Chandler, Mark Hanrahan executive producers; Andre Stringer, Tamir Sapir, David Hill, lead artists; Mathieu Reynault, Rodeo FX, Andre Stringer, Marco Giampaolo, Cassidy Gearhart, Noah Conopask, matte painting; Henning Koczy, Richard Cayton, Ohad Bracha, Bren Wilson, Eugen Sasu, Kiel Figgnens, 3D animators; Christina Ku, Richard Kim, Warren Heimall, Craig Kohlemeyer, Scott Denton, 3D artists; David Hill, Andre Stringer, Tamir Sapir, Marco Gaimpaolo, Cassidy Gearhart, Noah Conopask, Stieg Retlin, compositors; Evan Dennis, typography; Willi Patton, miniature design; Nathan Caswell, editor; Dante Nou, sound design; Danielle Smith, coordinator; Lindsay Bodanza, producer
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