Continuing with the“Delivering for America” theme, this year’s United States Postal Service holiday spot takes us to towns such as: Santa Claus, Indiana; Rudolph, Wisconsin; Snowflake, Arizona; and North Pole, New York. What do these places have in common? They’re all real cities in America. And who better to know this than the USPS–the only delivery carrier that serves every single address across the country.
We see real USPS carriers delivering packages to places with festive holiday names, set to Lindsey Buckingham’s hit song “Holiday Road.”
Chris Wilcha of Park Pictures directed for USPS’ lead agency MRM. McCann, Momentum and Weber Shandwick supported in the creation of other marketing materials.
“North Pole [NY] is a REAL place,” said Harsh Kapadia, chief creative officer of MRM New York. “And, that’s where I’m mailing my kids their holiday gifts from this year. When the team found a number of places in different parts of America that truly represented the holidays we knew it was the perfect way to show the United States Postal Service is ready to deliver for you this season—from anywhere in America.”
Credits
Client United States Postal Service Agency MRM Ronald Ng, global chief creative officer; Harsh Kapadia, chief creative officer; Jesse Potack, EVP, executive creative director; Sascha Piltz, SVP, group creative director; Marina Beldi, VP creative director; Sam Milgrim, sr. broadcast producer; Kathleen Diamantakis, chief strategy officer; Ben Dayton, associate director of strategy Agency McCann John Vall, Christian Beckett, creative directors. Agency Weber Shandwick Dane Rahlf, creative director. Production Park Pictures Chris Wilcha, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production; Michelle Currinder, line producer; Shawn Kim, DP; Rob Bruce, 2nd unit DP/director; Jason Hamilton, production designer. Editorial Gattie and Lopez Chuck Willis, editor; Anna Petitti, exec producer. Color Nice Shoes Chris Ryan, colorist; Paul DeKams, producer. Audio Post Sound Lounge Tom Jucarone, mixer; Dana Villareal, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
