Continuing with the“Delivering for America” theme, this year’s United States Postal Service holiday spot takes us to towns such as: Santa Claus, Indiana; Rudolph, Wisconsin; Snowflake, Arizona; and North Pole, New York. What do these places have in common? They’re all real cities in America. And who better to know this than the USPS–the only delivery carrier that serves every single address across the country.
We see real USPS carriers delivering packages to places with festive holiday names, set to Lindsey Buckingham’s hit song “Holiday Road.”
Chris Wilcha of Park Pictures directed for USPS’ lead agency MRM. McCann, Momentum and Weber Shandwick supported in the creation of other marketing materials.
“North Pole [NY] is a REAL place,” said Harsh Kapadia, chief creative officer of MRM New York. “And, that’s where I’m mailing my kids their holiday gifts from this year. When the team found a number of places in different parts of America that truly represented the holidays we knew it was the perfect way to show the United States Postal Service is ready to deliver for you this season—from anywhere in America.”
Credits
Client United States Postal Service Agency MRM Ronald Ng, global chief creative officer; Harsh Kapadia, chief creative officer; Jesse Potack, EVP, executive creative director; Sascha Piltz, SVP, group creative director; Marina Beldi, VP creative director; Sam Milgrim, sr. broadcast producer; Kathleen Diamantakis, chief strategy officer; Ben Dayton, associate director of strategy Agency McCann John Vall, Christian Beckett, creative directors. Agency Weber Shandwick Dane Rahlf, creative director. Production Park Pictures Chris Wilcha, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production; Michelle Currinder, line producer; Shawn Kim, DP; Rob Bruce, 2nd unit DP/director; Jason Hamilton, production designer. Editorial Gattie and Lopez Chuck Willis, editor; Anna Petitti, exec producer. Color Nice Shoes Chris Ryan, colorist; Paul DeKams, producer. Audio Post Sound Lounge Tom Jucarone, mixer; Dana Villareal, producer.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
