Continuing with the“Delivering for America” theme, this year’s United States Postal Service holiday spot takes us to towns such as: Santa Claus, Indiana; Rudolph, Wisconsin; Snowflake, Arizona; and North Pole, New York. What do these places have in common? They’re all real cities in America. And who better to know this than the USPS–the only delivery carrier that serves every single address across the country.
We see real USPS carriers delivering packages to places with festive holiday names, set to Lindsey Buckingham’s hit song “Holiday Road.”
Chris Wilcha of Park Pictures directed for USPS’ lead agency MRM. McCann, Momentum and Weber Shandwick supported in the creation of other marketing materials.
“North Pole [NY] is a REAL place,” said Harsh Kapadia, chief creative officer of MRM New York. “And, that’s where I’m mailing my kids their holiday gifts from this year. When the team found a number of places in different parts of America that truly represented the holidays we knew it was the perfect way to show the United States Postal Service is ready to deliver for you this season—from anywhere in America.”
CreditsClient United States Postal Service Agency MRM Ronald Ng, global chief creative officer; Harsh Kapadia, chief creative officer; Jesse Potack, EVP, executive creative director; Sascha Piltz, SVP, group creative director; Marina Beldi, VP creative director; Sam Milgrim, sr. broadcast producer; Kathleen Diamantakis, chief strategy officer; Ben Dayton, associate director of strategy Agency McCann John Vall, Christian Beckett, creative directors. Agency Weber Shandwick Dane Rahlf, creative director. Production Park Pictures Chris Wilcha, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production; Michelle Currinder, line producer; Shawn Kim, DP; Rob Bruce, 2nd unit DP/director; Jason Hamilton, production designer. Editorial Gattie and Lopez Chuck Willis, editor; Anna Petitti, exec producer. Color Nice Shoes Chris Ryan, colorist; Paul DeKams, producer. Audio Post Sound Lounge Tom Jucarone, mixer; Dana Villareal, producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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