Continuing with the“Delivering for America” theme, this year’s United States Postal Service holiday spot takes us to towns such as: Santa Claus, Indiana; Rudolph, Wisconsin; Snowflake, Arizona; and North Pole, New York. What do these places have in common? They’re all real cities in America. And who better to know this than the USPS–the only delivery carrier that serves every single address across the country.
We see real USPS carriers delivering packages to places with festive holiday names, set to Lindsey Buckingham’s hit song “Holiday Road.”
Chris Wilcha of Park Pictures directed for USPS’ lead agency MRM. McCann, Momentum and Weber Shandwick supported in the creation of other marketing materials.
“North Pole [NY] is a REAL place,” said Harsh Kapadia, chief creative officer of MRM New York. “And, that’s where I’m mailing my kids their holiday gifts from this year. When the team found a number of places in different parts of America that truly represented the holidays we knew it was the perfect way to show the United States Postal Service is ready to deliver for you this season—from anywhere in America.”
Credits
Client United States Postal Service Agency MRM Ronald Ng, global chief creative officer; Harsh Kapadia, chief creative officer; Jesse Potack, EVP, executive creative director; Sascha Piltz, SVP, group creative director; Marina Beldi, VP creative director; Sam Milgrim, sr. broadcast producer; Kathleen Diamantakis, chief strategy officer; Ben Dayton, associate director of strategy Agency McCann John Vall, Christian Beckett, creative directors. Agency Weber Shandwick Dane Rahlf, creative director. Production Park Pictures Chris Wilcha, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production; Michelle Currinder, line producer; Shawn Kim, DP; Rob Bruce, 2nd unit DP/director; Jason Hamilton, production designer. Editorial Gattie and Lopez Chuck Willis, editor; Anna Petitti, exec producer. Color Nice Shoes Chris Ryan, colorist; Paul DeKams, producer. Audio Post Sound Lounge Tom Jucarone, mixer; Dana Villareal, producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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