Continuing with the“Delivering for America” theme, this year’s United States Postal Service holiday spot takes us to towns such as: Santa Claus, Indiana; Rudolph, Wisconsin; Snowflake, Arizona; and North Pole, New York. What do these places have in common? They’re all real cities in America. And who better to know this than the USPS–the only delivery carrier that serves every single address across the country.
We see real USPS carriers delivering packages to places with festive holiday names, set to Lindsey Buckingham’s hit song “Holiday Road.”
Chris Wilcha of Park Pictures directed for USPS’ lead agency MRM. McCann, Momentum and Weber Shandwick supported in the creation of other marketing materials.
“North Pole [NY] is a REAL place,” said Harsh Kapadia, chief creative officer of MRM New York. “And, that’s where I’m mailing my kids their holiday gifts from this year. When the team found a number of places in different parts of America that truly represented the holidays we knew it was the perfect way to show the United States Postal Service is ready to deliver for you this season—from anywhere in America.”
Credits
Client United States Postal Service Agency MRM Ronald Ng, global chief creative officer; Harsh Kapadia, chief creative officer; Jesse Potack, EVP, executive creative director; Sascha Piltz, SVP, group creative director; Marina Beldi, VP creative director; Sam Milgrim, sr. broadcast producer; Kathleen Diamantakis, chief strategy officer; Ben Dayton, associate director of strategy Agency McCann John Vall, Christian Beckett, creative directors. Agency Weber Shandwick Dane Rahlf, creative director. Production Park Pictures Chris Wilcha, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production; Michelle Currinder, line producer; Shawn Kim, DP; Rob Bruce, 2nd unit DP/director; Jason Hamilton, production designer. Editorial Gattie and Lopez Chuck Willis, editor; Anna Petitti, exec producer. Color Nice Shoes Chris Ryan, colorist; Paul DeKams, producer. Audio Post Sound Lounge Tom Jucarone, mixer; Dana Villareal, producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
