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    MPC, Director Adam Wells Create “Dog” Identity For Sky Arts

    By SHOOTUpdated:No Comments2273 Views

    In an identity refresh for the entertainment channel Sky Arts, VFX house MPC and director Adam Wells of London production house gotgotneed worked with Sky on three channel identity pieces, including “Dog” which shows a Dalmatian shaking off its spots that turn into drops of paint. The paint spots disperse to decorate what had been a plain white background.

    The ident is a combination of smart shooting techniques and complex VFX.  The  dog, called Chance, was shot in a pure white set build and while the performance was being filmed, the CG team built a replica so that we see a clean white dog when the CG spots animate.

    The paint was a combination of live action elements and CG simulations, which were consolidated to populate the white space with complete control and direction.

    Director Wells said  “On paper, the idea was pretty simple; visualizing the transformation from ordinary to extraordinary through color. However, this creative was only going to succeed through a strong collaboration between the live action elements and VFX.”

    Agency was Sky’s in-house shop Sky Creative. 

    Credits

    Client Sky Arts Agency Sky Creative Liz Darren, director creative and brand; Simon Buglione, executive creative director; Ceri Sampson, creative director design; Alex Haley, design director; Hywel Williams, desiger. Production gotgotneed, London Adam Wells, director; Sue Dhaliwal, producer. VFX MPC Amy Richardson, VFX producer; Greg McKneally, 3D lead; Marcus Dryden, 2D lead; Richard Fearon, colorist. Music/Sound Design BXFTYS

    Media Type:Broadcast Promo
    Video Tags:Adam WellsMPC



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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