This Verizon spots shows estranged family members including parents and their grown children reconnecting via Verizon–overcoming a rift caused by the youngsters' sexual orientation.
Lee Hirsch of Moxie Pictures directed this moving spot from McCann New York, featuring a track from music/sound house duotone audio group, with audio post done at Sonic Union.
CreditsClient Verizon Agency McCann New York Rob Reilly, global creative chairman; Eric Silver, chief creative officer, North America; Sean Bryan, Tom Murphy, co-chief creative officers, NY; Wayne Best, Dan Donovan, deputy co-chief creative officers, Verizon; Karsten Jurkschat, Alex Little, creative directors; Kyle Harrison, jr. copywriter; Ezequiel Consoli, jr. art director; Nathy Aviram, chief production officre; John McAdorey, SVP, executive producer; Doug Harrison, Laura Kellerman, producers; Eric David Johnson (aka DJ Bunny Ears), SVP, executive music producer; Dan Gross, music producer. Production Moxie Pictures Lee Hirsch, director; Robert Fernandez, exec producer; Katie Connell, head of production; Matt O'Shea, assistant director; Josh Kraszewski, key DP; Ric Sarmiento, DP; Brett Wiley, DP, Cleveland; Tyler Meason, DP, Utah; Trevor Herrick, production supervisor; Jennifer Venditti, casting. Editorial Union Editorial NY Christopher Huth, editor; Jean Taylor, assistant editor; Caryn MacLean, exec producer/partner; Susan Motamed, sr. producer; Kirk Balden, Flame artist. Color Color Collective Mike Howell, colorist. Music/Sound duotone audio group, New York Ross Hopman, executive producer; Gio Lobato, producer. Audio Post Sonic Union, New York Brian Goodheart, mix engineer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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