This Verizon spots shows estranged family members including parents and their grown children reconnecting via Verizon–overcoming a rift caused by the youngsters' sexual orientation.
Lee Hirsch of Moxie Pictures directed this moving spot from McCann New York, featuring a track from music/sound house duotone audio group, with audio post done at Sonic Union.
Client Verizon Agency McCann New York Rob Reilly, global creative chairman; Eric Silver, chief creative officer, North America; Sean Bryan, Tom Murphy, co-chief creative officers, NY; Wayne Best, Dan Donovan, deputy co-chief creative officers, Verizon; Karsten Jurkschat, Alex Little, creative directors; Kyle Harrison, jr. copywriter; Ezequiel Consoli, jr. art director; Nathy Aviram, chief production officre; John McAdorey, SVP, executive producer; Doug Harrison, Laura Kellerman, producers; Eric David Johnson (aka DJ Bunny Ears), SVP, executive music producer; Dan Gross, music producer. Production Moxie Pictures Lee Hirsch, director; Robert Fernandez, exec producer; Katie Connell, head of production; Matt O'Shea, assistant director; Josh Kraszewski, key DP; Ric Sarmiento, DP; Brett Wiley, DP, Cleveland; Tyler Meason, DP, Utah; Trevor Herrick, production supervisor; Jennifer Venditti, casting. Editorial Union Editorial NY Christopher Huth, editor; Jean Taylor, assistant editor; Caryn MacLean, exec producer/partner; Susan Motamed, sr. producer; Kirk Balden, Flame artist. Color Color Collective Mike Howell, colorist. Music/Sound duotone audio group, New York Ross Hopman, executive producer; Gio Lobato, producer. Audio Post Sonic Union, New York Brian Goodheart, mix engineer.
Tom Tagholm of Various Films directed this moving piece for the U.K.’s Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK. Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care. It’s a special career for people who might not have previously considered the role. It’s about a fulfilling job that fulfills lives. There’s a shared, reciprocal energy that emerges from working together in this way. Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life. And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isn’t sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking. The... Read More
