This Verizon spots shows estranged family members including parents and their grown children reconnecting via Verizon–overcoming a rift caused by the youngsters' sexual orientation.
Lee Hirsch of Moxie Pictures directed this moving spot from McCann New York, featuring a track from music/sound house duotone audio group, with audio post done at Sonic Union.
Client Verizon Agency McCann New York Rob Reilly, global creative chairman; Eric Silver, chief creative officer, North America; Sean Bryan, Tom Murphy, co-chief creative officers, NY; Wayne Best, Dan Donovan, deputy co-chief creative officers, Verizon; Karsten Jurkschat, Alex Little, creative directors; Kyle Harrison, jr. copywriter; Ezequiel Consoli, jr. art director; Nathy Aviram, chief production officre; John McAdorey, SVP, executive producer; Doug Harrison, Laura Kellerman, producers; Eric David Johnson (aka DJ Bunny Ears), SVP, executive music producer; Dan Gross, music producer. Production Moxie Pictures Lee Hirsch, director; Robert Fernandez, exec producer; Katie Connell, head of production; Matt O'Shea, assistant director; Josh Kraszewski, key DP; Ric Sarmiento, DP; Brett Wiley, DP, Cleveland; Tyler Meason, DP, Utah; Trevor Herrick, production supervisor; Jennifer Venditti, casting. Editorial Union Editorial NY Christopher Huth, editor; Jean Taylor, assistant editor; Caryn MacLean, exec producer/partner; Susan Motamed, sr. producer; Kirk Balden, Flame artist. Color Color Collective Mike Howell, colorist. Music/Sound duotone audio group, New York Ross Hopman, executive producer; Gio Lobato, producer. Audio Post Sonic Union, New York Brian Goodheart, mix engineer.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
