This Verizon spots shows estranged family members including parents and their grown children reconnecting via Verizon–overcoming a rift caused by the youngsters' sexual orientation.
Lee Hirsch of Moxie Pictures directed this moving spot from McCann New York, featuring a track from music/sound house duotone audio group, with audio post done at Sonic Union.
CreditsClient Verizon Agency McCann New York Rob Reilly, global creative chairman; Eric Silver, chief creative officer, North America; Sean Bryan, Tom Murphy, co-chief creative officers, NY; Wayne Best, Dan Donovan, deputy co-chief creative officers, Verizon; Karsten Jurkschat, Alex Little, creative directors; Kyle Harrison, jr. copywriter; Ezequiel Consoli, jr. art director; Nathy Aviram, chief production officre; John McAdorey, SVP, executive producer; Doug Harrison, Laura Kellerman, producers; Eric David Johnson (aka DJ Bunny Ears), SVP, executive music producer; Dan Gross, music producer. Production Moxie Pictures Lee Hirsch, director; Robert Fernandez, exec producer; Katie Connell, head of production; Matt O'Shea, assistant director; Josh Kraszewski, key DP; Ric Sarmiento, DP; Brett Wiley, DP, Cleveland; Tyler Meason, DP, Utah; Trevor Herrick, production supervisor; Jennifer Venditti, casting. Editorial Union Editorial NY Christopher Huth, editor; Jean Taylor, assistant editor; Caryn MacLean, exec producer/partner; Susan Motamed, sr. producer; Kirk Balden, Flame artist. Color Color Collective Mike Howell, colorist. Music/Sound duotone audio group, New York Ross Hopman, executive producer; Gio Lobato, producer. Audio Post Sonic Union, New York Brian Goodheart, mix engineer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Desโreeโs famed music track โYou Gotta Be.โ [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More