Extreme sport skateboarding on a satellite dish is embraced by one adventurous athlete whose beverage of choice is appropriately enough, Mountain Dew. VFX house was The Mission. Tarsem of @radical.media directed for BBDO New York.
Credits
Client: Mountain Dew Agency: BBDO New York Lauren Connolly, Tim Bayne, exec VP/executive creative directors; Oliver Handlos, creative director/copywriter; Jens Waernes, creative director/art director; Chris Lenz, executive producer. Production Company: @radical.media Tarsem, director; Frank Scherma, Tommy Turtle, exec producers; Rebecca Deelo, production supervisor; Cathy Dunn, head of production. Editorial: Whitehouse Post Productions Ben Stephens, editor; Lauren Hertzberg, exec producer; Marcia Wigley, post producer. Visual Effects: The Mission Rob Trent, creative director; Michael Pardee, exec producer; Brad Scott, Flame; Piotr Karwas, animation director; Samir Lyons, animator; Raul Dominguez, modeler/texturer; Rick Grandy, rigger; Diana Cheng, VFX producer.
Discipline:Visual Effects
Genre:Action
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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