Extreme sport skateboarding on a satellite dish is embraced by one adventurous athlete whose beverage of choice is appropriately enough, Mountain Dew. VFX house was The Mission. Tarsem of @radical.media directed for BBDO New York.
Credits
Client: Mountain Dew Agency: BBDO New York Lauren Connolly, Tim Bayne, exec VP/executive creative directors; Oliver Handlos, creative director/copywriter; Jens Waernes, creative director/art director; Chris Lenz, executive producer. Production Company: @radical.media Tarsem, director; Frank Scherma, Tommy Turtle, exec producers; Rebecca Deelo, production supervisor; Cathy Dunn, head of production. Editorial: Whitehouse Post Productions Ben Stephens, editor; Lauren Hertzberg, exec producer; Marcia Wigley, post producer. Visual Effects: The Mission Rob Trent, creative director; Michael Pardee, exec producer; Brad Scott, Flame; Piotr Karwas, animation director; Samir Lyons, animator; Raul Dominguez, modeler/texturer; Rick Grandy, rigger; Diana Cheng, VFX producer.
Discipline:Visual Effects
Genre:Action
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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