A young pupil hones his hand-slapping skills in a remote martial arts sanctuary nestled in the mountains. He improves from poor to seemingly a leading practitioner of his craft, finally ready to take on the institution’s master. At first, it appears theat the student is faster than his mentor, who fails to take a can of Mountain Dew from the young man’s grasp. However, as it turns out, the master drank the Dew in a blink of an eye, leaving the student with an empty can.
Credits
Client: Mountain Dew Agency: BBDO North America, Atmosphere BBDO Loren Parkins, music producer Production Company: Partizan Traktor, director Music: Groove Addicts Jeehun Hwang, composer; Dain Blair, creative director Sound Design: Nomad Editorial Company Francois Blaignon, sound designer Audio: Sound Lounge Tom Jucarone, mixer
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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