In this tongue-in-cheek chase scenario, martial artist/actor Chuck Norris is seemingly out to seek revenge over two guys who mocked him on a website.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chef creatives; Peter Kain, creative director/copywriter; Gianfranco Arena, creative director/art director; Hyatt Choate, executive producer; Loren Parkins, executive music producer Production Company: Rattling Stick, London Daniel Kleinman, director Editorial: Nomad Editorial Company Tom Muldoon, editor Visual Effects: Framestore NY Music: Groove Addicts Trevor Rabin, composer; Dain Blair, creative director/executive producer; Gerhard Joost, sound mixer Sound Design: Nomad Editorial Company Francois Blaignan, sound designer Audio: Sound Lounge Tom Jucarone, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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