An inventive Foley artist creates the sound effects to accompany a kung-fu film sequence we see on screen. The artist deploys bowling pins, popping balloons, wooden boards and other means to generate appropriate audio. He then opens a can of Mountain Dew, which at first offers ideal audio accompaniment, but subsequent resulting sounds (swallowing and belching) don’t quite make the grade.
Credits
Agency: Zack & J.C. Zack Resnicoff and J.C. Khoury, directors, writers, producers, editors, sound designers; Martin Ahlgren, DP. Production Company: Zack & J.C. Zack Resnicoff and J.C. Khoury, directors, writers, producers, editors, sound designers; Martin Ahlgren, DP. Editorial: Zack & J.C. Zack Resnicoff and J.C. Khoury, directors, writers, producers, editors, sound designers; Martin Ahlgren, DP. Postproduction: Post Logic Studios N.Y. Alex Berman, colorist Visual Effects: Method Randie Swanberg, visual effects artist Sound Design: Zack & J.C. Zack Resnicoff and J.C. Khoury, directors, writers, producers, editors, sound designers; Martin Ahlgren, DP. Audio: earth2mars Mike Levesque, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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