Through a series of holiday season films, Stella Artois has taken key props featured in its “Give Beautifully” campaign TV ad, “Fallen Star,” and made them real-life special gifts for deserving recipients.
In this short titled “Lights,” we are introduced to Jeff, owner of a Christmas tree farm located on the outskirts of Portland, Ore. He and his wife Jaimee left their big-city jobs 10 years ago to be in the Xmas tree biz. This holiday season, Jaimee surprises Jeff by decorating an old oak tree on their farm with thousands of holiday lights. A romantic sight set against the Oregon sunset, it’s a dream Jeff has held for years. Jaimee unveils the surprise during a holiday party with friends.
Ethan Berger directed via production house Afterall for agency Mother.
Credits
Client Stella Artois Agency Mother Gustavo Sousa, global executive creative director; Mariano Cassissi, sr. art director; Sasha Markova, sr. copywriter; Hannah Tarpey, art director; James Sellick, copywriter; James Letham, James Turham, Craig Keppler, Bronwen Londsdale, producers. Production Afterall Ethan Berger, director; Ike Martin, Rian Moore, exec producers; Francesco Soru, producer; Kevin Fletcher, DP. Editorial Versus NYC Lindsey Houston, editor; Pilar Rico Soriano, assistant editor; Samantha Louise, post producer. Graphics/VFX Justin Barnes. Post Matt Rosenblum, colorist. Music Alex Casnoff, original music. Audio Post Digital One
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
