Through a series of holiday season films, Stella Artois has taken key props featured in its “Give Beautifully” campaign TV ad, “Fallen Star,” and made them real-life special gifts for deserving recipients.
In this short titled “Lights,” we are introduced to Jeff, owner of a Christmas tree farm located on the outskirts of Portland, Ore. He and his wife Jaimee left their big-city jobs 10 years ago to be in the Xmas tree biz. This holiday season, Jaimee surprises Jeff by decorating an old oak tree on their farm with thousands of holiday lights. A romantic sight set against the Oregon sunset, it’s a dream Jeff has held for years. Jaimee unveils the surprise during a holiday party with friends.
Ethan Berger directed via production house Afterall for agency Mother.
Credits
Client Stella Artois Agency Mother Gustavo Sousa, global executive creative director; Mariano Cassissi, sr. art director; Sasha Markova, sr. copywriter; Hannah Tarpey, art director; James Sellick, copywriter; James Letham, James Turham, Craig Keppler, Bronwen Londsdale, producers. Production Afterall Ethan Berger, director; Ike Martin, Rian Moore, exec producers; Francesco Soru, producer; Kevin Fletcher, DP. Editorial Versus NYC Lindsey Houston, editor; Pilar Rico Soriano, assistant editor; Samantha Louise, post producer. Graphics/VFX Justin Barnes. Post Matt Rosenblum, colorist. Music Alex Casnoff, original music. Audio Post Digital One
Jarina De Marco is back with her latest single and video, โPelame La Papa,โ a Dembow anthem brimming with irreverent vibes and a tongue-in-cheek sense of humor from the directorial duo MAMA (Mark Potoka and Matt Starr Spicer).
At the core of this single is De Marcoโs long-time collaborator, mediopicky, who co-produced the track with Alex Krispin in their L.A. studio. Jarina and mediopickyโs creative synergy forms a musical yin and yang, their contrasting tones complementing each other perfectly.
True to his innovative nature, mediopicky reimagines genre conventions. In this collaboration with De Marco, he takes dembow--a style often charged with sensual energy--and playfully subverts it. The result is an unexpectedly catchy track about the mundane act of peeling potatoes. Yet, despite its seemingly innocuous subject matter, the song delivers an irresistible beat that compels listeners to the dance floor with the same intensity as any conventional dembow hit.
MAMA recently signed with production house Caviar for representation.
