Through a series of holiday season films, Stella Artois has taken key props featured in its “Give Beautifully” campaign TV ad, “Fallen Star,” and made them real-life special gifts for deserving recipients.
In this short titled “Lights,” we are introduced to Jeff, owner of a Christmas tree farm located on the outskirts of Portland, Ore. He and his wife Jaimee left their big-city jobs 10 years ago to be in the Xmas tree biz. This holiday season, Jaimee surprises Jeff by decorating an old oak tree on their farm with thousands of holiday lights. A romantic sight set against the Oregon sunset, it’s a dream Jeff has held for years. Jaimee unveils the surprise during a holiday party with friends.
Ethan Berger directed via production house Afterall for agency Mother.
Credits
Client Stella Artois Agency Mother Gustavo Sousa, global executive creative director; Mariano Cassissi, sr. art director; Sasha Markova, sr. copywriter; Hannah Tarpey, art director; James Sellick, copywriter; James Letham, James Turham, Craig Keppler, Bronwen Londsdale, producers. Production Afterall Ethan Berger, director; Ike Martin, Rian Moore, exec producers; Francesco Soru, producer; Kevin Fletcher, DP. Editorial Versus NYC Lindsey Houston, editor; Pilar Rico Soriano, assistant editor; Samantha Louise, post producer. Graphics/VFX Justin Barnes. Post Matt Rosenblum, colorist. Music Alex Casnoff, original music. Audio Post Digital One
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
