This 90-second hero film for Amica Insurance out of agency Mother New York shows a series of relatable stories that reflect the busy and very connected state of today’s world: people engrossed in their phones, distracted by the computer at the kitchen table or completing basic transactions without interpersonal communication. Then comes a dramatic pivot that emphasizes moments when a genuine connection with another person is what we really need.
Diego Contreras of Love Song directed “More Human,” which advances the brand platform Amica introduced last year, “Empathy is our best policy.”
Credits
Client Amica Insurance Agency Mother New York Production Company Love Song Diego Contreras, director; Oliver Millar, CSC, DP; Donald Graham Burt, production designer; Astrid Gallegos, wardrobe stylist. Editorial Cabin Edit Dylan Edwards, editor. Audio Sonic Union Joe O’Connell, sound engineer. Color Company 3 Joseph Bricknell, colorist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
