The world is thrown into chaos in this Super Bowl spot which in the final reveal shares the reason–God's cellphone has lost its power and is sorely in need of a recharge. A soundtrack from Human (music) and Barking Owl (sound design) advance the storyline of this commercial which was directed by Christopher Riggert of Biscuit Filmworks for Deutsch LA.
Credits
Music/Sound: Human (music), New York Barking Owl (sound design), West Los Angeles, Calif. Kelly Bayett, creative director; Barking Owl, sound design. Audio Post: Lime Studios, Santa Monica, Calif.
Rohan Young, mixer. Agency: Deutsch LA Production: Biscuit Filmworks, bicoastal Christopher Riggert, director.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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