A teenage girl is standing in the bathroom talking on the phone. She says “My parents think I am sleeping at your house. I’m just jumping in the shower.” She gets in the shower and begins to wash. Looking down she sees blood mixed with the water. She turns to see where it is coming from and sees herself beaten and bleeding sitting curled up on the floor of the shower saying “Don’t do it.” The screen goes black and then says “Meth. Not even once.”
Credits
Agency: Venables, Bell & Partners Paul Venables and Greg Bell, creative directors; Tavia Holmes, art director; Aaron Stern, copywriter; Stacey Higgins, producer Production Company: Supply & Demand Tony Kaye, director/DP; Dana Garman, executive producer; Tina Nakane, producer Editorial: Lost Planet Geoff Hounsell, editor Postproduction: Sea Level Visual Effects,Company 3 Los Angeles Jim Bohn, online editor; Jacques Bleu, online producer; Celest Gilbert, executive producer,Stefan Sonnenfeld, colorist Visual Effects: Sea Level Visual Effects Jim Bohn, Fire artist; Matt Lydecker, 2D artist; Steffen Schubert, CG artist; Celest Gilbert, executive producer Sound Design: Play,Lost Planet John Bolen, sound designer,Geoff Hounsell, sound designer Audio: Play John Bolen, Chris Hildrew, audio post mixers
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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