A teenage girl is standing in the bathroom talking on the phone. She says “My parents think I am sleeping at your house. I’m just jumping in the shower.” She gets in the shower and begins to wash. Looking down she sees blood mixed with the water. She turns to see where it is coming from and sees herself beaten and bleeding sitting curled up on the floor of the shower saying “Don’t do it.” The screen goes black and then says “Meth. Not even once.”
Credits
Agency: Venables, Bell & Partners Paul Venables and Greg Bell, creative directors; Tavia Holmes, art director; Aaron Stern, copywriter; Stacey Higgins, producer Production Company: Supply & Demand Tony Kaye, director/DP; Dana Garman, executive producer; Tina Nakane, producer Editorial: Lost Planet Geoff Hounsell, editor Postproduction: Sea Level Visual Effects,Company 3 Los Angeles Jim Bohn, online editor; Jacques Bleu, online producer; Celest Gilbert, executive producer,Stefan Sonnenfeld, colorist Visual Effects: Sea Level Visual Effects Jim Bohn, Fire artist; Matt Lydecker, 2D artist; Steffen Schubert, CG artist; Celest Gilbert, executive producer Sound Design: Play,Lost Planet John Bolen, sound designer,Geoff Hounsell, sound designer Audio: Play John Bolen, Chris Hildrew, audio post mixers
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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