A teenage girl is standing in the bathroom talking on the phone. She says “My parents think I am sleeping at your house. I’m just jumping in the shower.” She gets in the shower and begins to wash. Looking down she sees blood mixed with the water. She turns to see where it is coming from and sees herself beaten and bleeding sitting curled up on the floor of the shower saying “Don’t do it.” The screen goes black and then says “Meth. Not even once.”
Credits
Agency: Venables, Bell & Partners Paul Venables and Greg Bell, creative directors; Tavia Holmes, art director; Aaron Stern, copywriter; Stacey Higgins, producer Production Company: Supply & Demand Tony Kaye, director/DP; Dana Garman, executive producer; Tina Nakane, producer Editorial: Lost Planet Geoff Hounsell, editor Postproduction: Sea Level Visual Effects,Company 3 Los Angeles Jim Bohn, online editor; Jacques Bleu, online producer; Celest Gilbert, executive producer,Stefan Sonnenfeld, colorist Visual Effects: Sea Level Visual Effects Jim Bohn, Fire artist; Matt Lydecker, 2D artist; Steffen Schubert, CG artist; Celest Gilbert, executive producer Sound Design: Play,Lost Planet John Bolen, sound designer,Geoff Hounsell, sound designer Audio: Play John Bolen, Chris Hildrew, audio post mixers
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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