Effects house a52 teamed with director Frank Budgen of Gorgeous Enterprises and Anonymous Content on this BBDO New York job in which assorted people are in a rut, traveling to their jobs along slots in the ground, following the same mundane path day after day, month after month, year after year. But amidst all these people is a young man whose feet are his own and who walks without being mindlessly propelled in a slot. A supered message reads, “Follow your own path,” accompanied by the Monster.com logo.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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