Audi Australia has partnered with The Monkeys, part of Accenture Interactive, to promote its new Audi Q range of SUVs. The collaboration has yielded the “Irresistibly Advanced” campaign.
Director Noah Marshall and co-director Nick Kelly of Sweetshop teamed on this campaign film which features a re-composed version of the song “Strangers in the Night” by composer Elliott Wheeler and contemporary jazz singer Kristin Berardi.
The launch of the new campaign aligns with Audi Australia appointing The Monkeys to its roster as lead brand creative agency.
Credits
Client Audi Australia Agency The Monkeys (part of Accenture Interactive) Scott Nowell, co-founder, group chief creative officer; Scott Dettrick, creative director; Harry Boothman, Bart Pawlak, copywriters; Joash Tham, Simon Cox, art directors; Mel Watson, designer; Penny Brown, head of production; Kaija Wall, sr. TV producer; Tanith Williamson, sr. integrated producer; Kit Landsdell, business strategy director. Production Sweetshop, Sydney Noah Marshall, director; Nick Kelly, co-director; Stefan Duscio, DP; Llew Griffiths, producer. Casting House Mullinars Editorial The Editors Tim Mauger, editor; Stu Cadzow, artist. Color Company 3 Tom Poole, colorist; Alistair Pratten, exec producer. Music Soundtrack: re-record of “Strangers in the Night”; Turning Studios, music license; Elliot Wheeler, composer; Carla de Menezes Ribeiro, producer. Record & Mix Song Zu, studio. Simon Kane, engineer; Katrina Aquilia, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
