Audi Australia has partnered with The Monkeys, part of Accenture Interactive, to promote its new Audi Q range of SUVs. The collaboration has yielded the “Irresistibly Advanced” campaign.
Director Noah Marshall and co-director Nick Kelly of Sweetshop teamed on this campaign film which features a re-composed version of the song “Strangers in the Night” by composer Elliott Wheeler and contemporary jazz singer Kristin Berardi.
The launch of the new campaign aligns with Audi Australia appointing The Monkeys to its roster as lead brand creative agency.
Credits
Client Audi Australia Agency The Monkeys (part of Accenture Interactive) Scott Nowell, co-founder, group chief creative officer; Scott Dettrick, creative director; Harry Boothman, Bart Pawlak, copywriters; Joash Tham, Simon Cox, art directors; Mel Watson, designer; Penny Brown, head of production; Kaija Wall, sr. TV producer; Tanith Williamson, sr. integrated producer; Kit Landsdell, business strategy director. Production Sweetshop, Sydney Noah Marshall, director; Nick Kelly, co-director; Stefan Duscio, DP; Llew Griffiths, producer. Casting House Mullinars Editorial The Editors Tim Mauger, editor; Stu Cadzow, artist. Color Company 3 Tom Poole, colorist; Alistair Pratten, exec producer. Music Soundtrack: re-record of “Strangers in the Night”; Turning Studios, music license; Elliot Wheeler, composer; Carla de Menezes Ribeiro, producer. Record & Mix Song Zu, studio. Simon Kane, engineer; Katrina Aquilia, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
