Audi Australia has partnered with The Monkeys, part of Accenture Interactive, to promote its new Audi Q range of SUVs. The collaboration has yielded the “Irresistibly Advanced” campaign.
Director Noah Marshall and co-director Nick Kelly of Sweetshop teamed on this campaign film which features a re-composed version of the song “Strangers in the Night” by composer Elliott Wheeler and contemporary jazz singer Kristin Berardi.
The launch of the new campaign aligns with Audi Australia appointing The Monkeys to its roster as lead brand creative agency.
Credits
Client Audi Australia Agency The Monkeys (part of Accenture Interactive) Scott Nowell, co-founder, group chief creative officer; Scott Dettrick, creative director; Harry Boothman, Bart Pawlak, copywriters; Joash Tham, Simon Cox, art directors; Mel Watson, designer; Penny Brown, head of production; Kaija Wall, sr. TV producer; Tanith Williamson, sr. integrated producer; Kit Landsdell, business strategy director. Production Sweetshop, Sydney Noah Marshall, director; Nick Kelly, co-director; Stefan Duscio, DP; Llew Griffiths, producer. Casting House Mullinars Editorial The Editors Tim Mauger, editor; Stu Cadzow, artist. Color Company 3 Tom Poole, colorist; Alistair Pratten, exec producer. Music Soundtrack: re-record of “Strangers in the Night”; Turning Studios, music license; Elliot Wheeler, composer; Carla de Menezes Ribeiro, producer. Record & Mix Song Zu, studio. Simon Kane, engineer; Katrina Aquilia, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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