This spot features a couple of charming dancing aprons playfully preparing a meal in their IKEA kitchen. Using clever and inventive puppetry, directors Jonny & Will breathe new life into these everyday objects creating endearing yet playful product heroes.
Produced by Blinkink and FINCH, this family of aprons ad for IKEA Australia out of agency The Monkeys is running online, in cinemas Down Under and across IKEA owned channels.
Client IKEA Australia Agency The Monkeys Scott Nowell, executive creative director; Barb Humphries, Tim Pashen, James Harvey, sr. creatives; Katyana O’Neill, Renee Bryant, creative team; Humphrey Taylor, group content director; Kelly Howard, sr. content director; Lauren Shelley, sr. content manager; Thea Carone, head of TV; Penny Brown, sr. producer. Production Blinkink and FINCH Jonny & Will, directors; Bart Yates, Correy Esse, exec producers; Kev Harwood, producer; Marge McInnes, line producer; Daisy Bray, production manager; Jamie Coe, storyboard artist; Alexander Berchert, modelmaker/puppeteer; Arthur de Borman, set/layout design; Lachlan Milne, DP; Jonny & Will, Alexander Berchert, puppeteers. Editorial The Editors Ryan Boucher, editor; Daniel Fry, sr. producer. VFX Finch Post Hazel Gibson, VFX producer; Andy Timms, head of VFX; Quade Biddle, on-set VFX supervisor; Jonte Wendt, VFX artist; Tristan La Fonatine, colorist. Sound Song Zu Abby Sie, sound designer; Ramesh Sathiah, music composition; Katria Aquilia, exec producer. Music Licensing Level Two Track: “Boyfriend” by Confidence Man
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
