David Jones, Australia’s oldest department store, taps into its heritage with a gaze through its Xmas display windows over some 182 years in this spot directed by John Hillcoat via Aussie production house Collider for agency The Monkeys.
Barking Owl turned out music and sound design for this bit of holiday cheer simply titled “Window.”
Client David Jones Agency The Monkeys, Sydney & Melbourne, Australia Ant Keogh, chief creative officer; Barbara Humphries, Brianna Ho, creative directors; Scott Zuliani, copywriter; Connor Beaver, art director; Romanca Mundrea, national head of production; Katie Wellbelove, producer; Jaimee Kerr, group content director; Vicky Mockler, content director; Jessie Roper, content manager. Production Collider, Melbourne & Sydney John Hillcoat, director; Olivia Hantken, exec producer. Music/Sound Barking Owl, West Los Angeles Kelly Bayett, creative director; Hannah Alter, producer; Morgan Johnson, sound designer. Barking Owl, original music. Audio Post Sonar, Moore Park, Australia Editorial Exile Kirk Baxter, editor. VFX/Post Fin Design + Effects Justin Bromley, Stuart White, VFX supervisors; Alastair Stephen, VFX producer. Isabelle Howarth, producer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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