David Jones, Australia’s oldest department store, taps into its heritage with a gaze through its Xmas display windows over some 182 years in this spot directed by John Hillcoat via Aussie production house Collider for agency The Monkeys.
Barking Owl turned out music and sound design for this bit of holiday cheer simply titled “Window.”
Client David Jones Agency The Monkeys, Sydney & Melbourne, Australia Ant Keogh, chief creative officer; Barbara Humphries, Brianna Ho, creative directors; Scott Zuliani, copywriter; Connor Beaver, art director; Romanca Mundrea, national head of production; Katie Wellbelove, producer; Jaimee Kerr, group content director; Vicky Mockler, content director; Jessie Roper, content manager. Production Collider, Melbourne & Sydney John Hillcoat, director; Olivia Hantken, exec producer. Music/Sound Barking Owl, West Los Angeles Kelly Bayett, creative director; Hannah Alter, producer; Morgan Johnson, sound designer. Barking Owl, original music. Audio Post Sonar, Moore Park, Australia Editorial Exile Kirk Baxter, editor. VFX/Post Fin Design + Effects Justin Bromley, Stuart White, VFX supervisors; Alastair Stephen, VFX producer. Isabelle Howarth, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
