Sophia Frost of Nice & Polite directed this animation piece which has characters cavorting and dancing about to the beat of "Puttin' on the Ritz" for Ritz Crisp and Thin's snacks and agency Mother London.
Credits
Client Ritz Crisp and Thin Visual Effects/Animation: Nice & Polite, London Sophia Ray, director/animation; Matt Frost, producer; Tomi Um, illustrator. (Toolbox: After Effects) Agency: Mother London; Production: Nice & Polite, London Sophia Ray, director
American Family Insurance, Captain America Share The Power Of The Shield
American Family Insurance connects with Marvel Studio’s Captain America: Brave New World--which hits theaters this week (2/14)--on a campaign which reflects the parallels between the insurance company’s Red Roofline and Captain America’s iconic shield as trusted symbols of protection.
This :45 cinema ad features original footage with Anthony Mackie as Captain America in an action-packed sequence that concludes at a family’s home. Introduced by American Family Insurance’s distinctive musical jingle, we hear a voiceover reminding viewers “Life’s better when you’re under our roof because we help protect your dreams.” As Captain America checks on the family, their son remarks, “I like your shield.” Captain America looks upward to the red roof and responds, “I like yours, too.” The ad ends with the company logo and its long-running tagline, “Insure carefully, dream fearlessly.”
The :45 cinema spot and :30 TV version were directed by Anthony Leonardi III via production house Eleanor for ad agency Elite Media.
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