Moms Demand Action for Gun Sense in America released a :60 in which we see customers informed they cannot be in a grocery store with certain items–a skateboard in the case of a young man traversing the aisles; a water gun for a boy sitting in a shopping cart; and a dog brought in by a woman who is told her pet potentially compromises food safety. Meanwhile a man is able to walk through the store with a gun strapped to his back.
According to the Grey Toronto-conceived piece, open carrying of firearms is permitted in Kroger supermarkets, while skateboards and the like are among the prohibited items per company policy. Meanwhile other chains such as Safeway, Whole Foods, Costco, Target and Albertsons prohibit firearms in their stores.
Moms Demand Action has a petition calling on Kroger to prohibit open carry in its supermarkets. The petition thus far has more than 360,000 signatures.
Titled “Not Allowed,” the :60 was directed by Tamir Moscovici of Spy Films, Toronto.
Moms Demand Action for Gun Sense in America is a grassroots movement of American mothers fighting for public safety measures that respect the Second Amendment and protect people from gun violence. Moms Demand Action campaigns for new and stronger solutions to lax gun laws and loopholes that jeopardize the safety of children and families. Since its inception after the tragedy at Sandy Hook Elementary School, Moms Demand Action has established a chapter in every state of the country and along with Mayors Against Illegal Guns is part of Everytown for Gun Safety, the largest gun violence prevention organization in the country with more than 2.5 million members and more than 40,000 donors.
CreditsClient Moms Demand Action for Gun Sense in America Agency Grey Toronto Patrick Scissons, chief creative officer/copywriter; Erica Metcalfe, producer. Production Spy Films Tamir Moscovici, director; Samy Inyah, DP; Marni Luftspring, Carlo Trulli, Merrie Wasson, producers. Editorial Rooster Post Paul Proulx, editor. Post Fort York VFX Mike Bishop, online. Post Alter Ego Wade Odlum, colorist. Audio Apollo Daenen Bramberger, Spencer Hall, Tom Hutch, audio. Casting Powerhouse
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