This film honors Dr. Martin Luther King, Jr. by recognizing how his extraordinary legacy lives on through our sons. This Son Stories series will introduce us to Black youngsters and men who are living breathing realizations of Dr. King’s dream. Meet Tyler Gordon, a talented artist who knows no matter what the world says about him, he is still a KING.
Via agency/production studio KUAMP, TRONIC directed this piece profiling Gordon, showing the young man’s artistry and perseverance.
Client/Brand Moms of Black Boys United Agency/Production Studio KUAMP Antonio McDonald, creative director/executive producer; TRONIC, director/editor; Tri Nguyen, DP. Titles/Animation Al Amin Audio John Terelle, sound mix.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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