Debuting during this past weekend’s TCS New York City Marathon on WABC-TV and ESPN2, “I’m A Runner” was created by MOFILM and director Landon Donoho. MOFILM is a crowdsourcing agency that discovers new talent and fresh ideas for brands through creative competitions.
This spot features Philip Clark, an amputee runner who met Donoho and producer Melissa Lahti while they were interviewing runners for Foot Locker’s “All Runners Welcome” campaign.
“I’m A Runner” was spun from that campaign after Donoho learned Clark’s story over burgers and the drone of a jukebox playing oldies at a local tavern—Clark’s battle with bone cancer, the decision to amputate his leg, rehab and recovery including lots of running. Donoho explained: “The core of our concept is that everyone has the ability to find the freedom and release of running. We could not have found a more perfect representative of this thought than Philip.”
CreditsClient Foot Locker Agency MOFILM David Alberts, executive creative director; Jeffrey Merrihue, CEO. Production Landon Donoho, director/editor; Melissa Lahti, producer/concept; Allen Wier, assistant producer; John Rock, Cameron Cristoff, grip/swing. Sound Design Kenneth Lovell
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More