LAIKA/house was the animation house on this spot in which a blind date is foisted on an unsuspecting M&M character. His companion is a chocaholic whose love for Mr. M&M is superficial and hedonistic. Traktor directed for BBDO New York.
Agency: BBDO New York David Lubars, chief creative officer; Tim Bayne, Lauren Connolly, executive creative directors; Eduardo Petersen, sr. art director; Christopher Cannon, sr. copywriter; Chris Lenz, executive producer; Patrick Smith, assistant producer; melissa Chester, executive music producer. Production Company: Traktor, Santa Monica Traktor, director; Richard Ulfvengren,exec producer; Rani Melendez, head of production. Editorial: P.S. 260, Inc. Maury Loeb, editor; Laura Patterson, producer; Zarina Mark, exec producer. Postproduction: Company 3 New York Rob Sciarratta, colorist. Music: Emoto John Adair, arranger; Billy West, vocalist.
Song: “I’d Do Anything For Love (But I Won’t Do That)” composed and written by Jim Steinman. Audio: Sound Lounge Tom Jucarone, mixer. Animation: LAIKA/house Kirk Kelley, animation director; Lourri Hammack, exec producer; Zilpha Yost, producer; Karina Lomelin, production coordinator; Karl Richter, lead TD; Josh Tonnesen, modeling;
World Cancer Day: Gustave Roussy, Publicis Conseil Celebrate, Reflect On Advances In Medicine and Science
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. “Lucie” retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, “Lucie” takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
“In a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucie’s story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,” said Professor Fabrice Barlesi, CEO of Gustave Roussy.
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