Titled “In Our Blood,” this spot for the venerable National Hockey League (NHL) team the Boston Bruins is a love letter to the sport. But there are no professional athlete spokespersons–instead the piece pays tribute to Bruins fans and their voracious obsession for hockey.
Agency MMB created the spot with its executive creative directors Travis Robertson and Greg Almeida serving not only as art director and copywriter, respectively, but also as co-directors.
“In Our Blood” broke earlier this week, right after the Bruins beat the Tampa Bay Lightning, clinching a spot in the 2017 Stanley Cup Playoffs.