Hulu and twofifteenmccann have created a love letter from Hulu to its fans, accented by a few celebrity cameos (including Mindy Kaling of The Mindy Project, Andy Samberg of Brooklyn Nine-Nine) from some of Hulu’s most popular TV offerings.
Tom Kuntz of MJZ directed this spot, for which there is a broadcast :60 and an online version of 81 seconds.
Client Hulu Agency twofifteenmccann Scott Duchon, chief creative officer; Sharon Chow-Kaye, art director/associate creative director; Mat Bunnell, copywriter; Alex Spahr, director of integrated production; Brandon Romer, sr. producer; Sarah Sweeney, producer; Gabrielle Tenaglia, Paige Robertson, strategy team. Production MJZ Tom Kuntz, director; Hoyte Van Hoytema, DP; Stephanie Bruni, line producer; Eriks Krumins, exec producer. Editorial Final Cut Rick Russell, Crispin Struthers, editors; EmaLee Arroyo, assistant editor; Suzy Ramirez, head of production; Eric McCasline, exec producer. Visual Effects The Mill Sue Troyan, sr. executive producer; Dan Roberts, deputy head of production; Phil Crowe, VFX supervisor/executive creative director; Jackson Rogers, production coordinator; Andy Dill, lead 2D; Jale Parsons, Gareth Parr, Tara Demarco John Price, Rob Winfield, Lisa Ryan, Daniel Lang, Jason Bergman, 2D artists; Michael Aceves, matte painter. Postproduction Company 3 Stefan Sonnenfeld, colorist. Music Human Audio Post Lime Studios
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
