Hulu and twofifteenmccann have created a love letter from Hulu to its fans, accented by a few celebrity cameos (including Mindy Kaling of The Mindy Project, Andy Samberg of Brooklyn Nine-Nine) from some of Hulu’s most popular TV offerings.
Tom Kuntz of MJZ directed this spot, for which there is a broadcast :60 and an online version of 81 seconds.
Client Hulu Agency twofifteenmccann Scott Duchon, chief creative officer; Sharon Chow-Kaye, art director/associate creative director; Mat Bunnell, copywriter; Alex Spahr, director of integrated production; Brandon Romer, sr. producer; Sarah Sweeney, producer; Gabrielle Tenaglia, Paige Robertson, strategy team. Production MJZ Tom Kuntz, director; Hoyte Van Hoytema, DP; Stephanie Bruni, line producer; Eriks Krumins, exec producer. Editorial Final Cut Rick Russell, Crispin Struthers, editors; EmaLee Arroyo, assistant editor; Suzy Ramirez, head of production; Eric McCasline, exec producer. Visual Effects The Mill Sue Troyan, sr. executive producer; Dan Roberts, deputy head of production; Phil Crowe, VFX supervisor/executive creative director; Jackson Rogers, production coordinator; Andy Dill, lead 2D; Jale Parsons, Gareth Parr, Tara Demarco John Price, Rob Winfield, Lisa Ryan, Daniel Lang, Jason Bergman, 2D artists; Michael Aceves, matte painter. Postproduction Company 3 Stefan Sonnenfeld, colorist. Music Human Audio Post Lime Studios
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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