Hulu and twofifteenmccann have created a love letter from Hulu to its fans, accented by a few celebrity cameos (including Mindy Kaling of The Mindy Project, Andy Samberg of Brooklyn Nine-Nine) from some of Hulu’s most popular TV offerings.
Tom Kuntz of MJZ directed this spot, for which there is a broadcast :60 and an online version of 81 seconds.
Client Hulu Agency twofifteenmccann Scott Duchon, chief creative officer; Sharon Chow-Kaye, art director/associate creative director; Mat Bunnell, copywriter; Alex Spahr, director of integrated production; Brandon Romer, sr. producer; Sarah Sweeney, producer; Gabrielle Tenaglia, Paige Robertson, strategy team. Production MJZ Tom Kuntz, director; Hoyte Van Hoytema, DP; Stephanie Bruni, line producer; Eriks Krumins, exec producer. Editorial Final Cut Rick Russell, Crispin Struthers, editors; EmaLee Arroyo, assistant editor; Suzy Ramirez, head of production; Eric McCasline, exec producer. Visual Effects The Mill Sue Troyan, sr. executive producer; Dan Roberts, deputy head of production; Phil Crowe, VFX supervisor/executive creative director; Jackson Rogers, production coordinator; Andy Dill, lead 2D; Jale Parsons, Gareth Parr, Tara Demarco John Price, Rob Winfield, Lisa Ryan, Daniel Lang, Jason Bergman, 2D artists; Michael Aceves, matte painter. Postproduction Company 3 Stefan Sonnenfeld, colorist. Music Human Audio Post Lime Studios
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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