Steve Ayson of MJZ directed this :60 titled “Everymanthem” starring Kristen Wiig as “The Everyman” for Pizza Hut. Created by Droga5 New York, the overall campaign positions Wiig as “The Everyman” character who represents the desires of every man, woman and child in America–the prime desire being oven-hot pizza delivered fast every time.
Known for her comedic impressions, Wiig portrays a whole slew of different characters who comprise the figurative “Everyman.”
CreditsClient Pizza Hut Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Scott Bell, executive creative director; Andrew Fergusson, group creative director; Tara Lawall, creative director; Dustin Tomes, Jono Paull, Ben Bliss, Evan Schultz, associate creative directors; Nic Bauman, sr. copywriter; Christian Chico, sr. art director; Mark Yoon, associate design director; Niko DeBono, graphic designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Ross Plummer, executive producer, film; Scott Sitman, producer, film; Annie Vlosich, associate producer, film; Ryan Barkan, Mike Ladman, music supervisors. Production MJZ Steve Ayson, director; Greig Fraser, DP, Emma Wilcockson, exec producer; Karen Chen, producer. Editorial Exile Peter Sciberras, editor; Travis Moore, sr. cutting assistant; Mitch Goldberg, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bruce, Vietan Nguyen, sr. producers. Color MPC Mark Gethin, colorist; Meghan Lang, exec producer; Elyse Robinson, associate producer. Postproduction/VFX MPC Matthew Loranger, Katie Buckley, sr. producers; Seif Boutella, Flame supervisor; Bilali Mack, Flame compositor; Mazyar Sharifian, Giulia Bartra, Jeric Pimentel, Nuke compositors. Roto & Cleanup MPC Bangalore, Trace VFX Audio Post Heard City Phil Loeb, mixer; Sasha Awn, exec producer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
Read More