Steve Ayson of MJZ directed this :60 titled “Everymanthem” starring Kristen Wiig as “The Everyman” for Pizza Hut. Created by Droga5 New York, the overall campaign positions Wiig as “The Everyman” character who represents the desires of every man, woman and child in America–the prime desire being oven-hot pizza delivered fast every time.
Known for her comedic impressions, Wiig portrays a whole slew of different characters who comprise the figurative “Everyman.”
Credits
Client Pizza Hut Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Scott Bell, executive creative director; Andrew Fergusson, group creative director; Tara Lawall, creative director; Dustin Tomes, Jono Paull, Ben Bliss, Evan Schultz, associate creative directors; Nic Bauman, sr. copywriter; Christian Chico, sr. art director; Mark Yoon, associate design director; Niko DeBono, graphic designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Ross Plummer, executive producer, film; Scott Sitman, producer, film; Annie Vlosich, associate producer, film; Ryan Barkan, Mike Ladman, music supervisors. Production MJZ Steve Ayson, director; Greig Fraser, DP, Emma Wilcockson, exec producer; Karen Chen, producer. Editorial Exile Peter Sciberras, editor; Travis Moore, sr. cutting assistant; Mitch Goldberg, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bruce, Vietan Nguyen, sr. producers. Color MPC Mark Gethin, colorist; Meghan Lang, exec producer; Elyse Robinson, associate producer. Postproduction/VFX MPC Matthew Loranger, Katie Buckley, sr. producers; Seif Boutella, Flame supervisor; Bilali Mack, Flame compositor; Mazyar Sharifian, Giulia Bartra, Jeric Pimentel, Nuke compositors. Roto & Cleanup MPC Bangalore, Trace VFX Audio Post Heard City Phil Loeb, mixer; Sasha Awn, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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