Steve Ayson of MJZ directed this :60 titled “Everymanthem” starring Kristen Wiig as “The Everyman” for Pizza Hut. Created by Droga5 New York, the overall campaign positions Wiig as “The Everyman” character who represents the desires of every man, woman and child in America–the prime desire being oven-hot pizza delivered fast every time.
Known for her comedic impressions, Wiig portrays a whole slew of different characters who comprise the figurative “Everyman.”
Client Pizza Hut Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Scott Bell, executive creative director; Andrew Fergusson, group creative director; Tara Lawall, creative director; Dustin Tomes, Jono Paull, Ben Bliss, Evan Schultz, associate creative directors; Nic Bauman, sr. copywriter; Christian Chico, sr. art director; Mark Yoon, associate design director; Niko DeBono, graphic designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Ross Plummer, executive producer, film; Scott Sitman, producer, film; Annie Vlosich, associate producer, film; Ryan Barkan, Mike Ladman, music supervisors. Production MJZ Steve Ayson, director; Greig Fraser, DP, Emma Wilcockson, exec producer; Karen Chen, producer. Editorial Exile Peter Sciberras, editor; Travis Moore, sr. cutting assistant; Mitch Goldberg, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bruce, Vietan Nguyen, sr. producers. Color MPC Mark Gethin, colorist; Meghan Lang, exec producer; Elyse Robinson, associate producer. Postproduction/VFX MPC Matthew Loranger, Katie Buckley, sr. producers; Seif Boutella, Flame supervisor; Bilali Mack, Flame compositor; Mazyar Sharifian, Giulia Bartra, Jeric Pimentel, Nuke compositors. Roto & Cleanup MPC Bangalore, Trace VFX Audio Post Heard City Phil Loeb, mixer; Sasha Awn, exec producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read More
