Steve Ayson of MJZ directed this :60 titled “Everymanthem” starring Kristen Wiig as “The Everyman” for Pizza Hut. Created by Droga5 New York, the overall campaign positions Wiig as “The Everyman” character who represents the desires of every man, woman and child in America–the prime desire being oven-hot pizza delivered fast every time.
Known for her comedic impressions, Wiig portrays a whole slew of different characters who comprise the figurative “Everyman.”
Client Pizza Hut Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Scott Bell, executive creative director; Andrew Fergusson, group creative director; Tara Lawall, creative director; Dustin Tomes, Jono Paull, Ben Bliss, Evan Schultz, associate creative directors; Nic Bauman, sr. copywriter; Christian Chico, sr. art director; Mark Yoon, associate design director; Niko DeBono, graphic designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Ross Plummer, executive producer, film; Scott Sitman, producer, film; Annie Vlosich, associate producer, film; Ryan Barkan, Mike Ladman, music supervisors. Production MJZ Steve Ayson, director; Greig Fraser, DP, Emma Wilcockson, exec producer; Karen Chen, producer. Editorial Exile Peter Sciberras, editor; Travis Moore, sr. cutting assistant; Mitch Goldberg, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bruce, Vietan Nguyen, sr. producers. Color MPC Mark Gethin, colorist; Meghan Lang, exec producer; Elyse Robinson, associate producer. Postproduction/VFX MPC Matthew Loranger, Katie Buckley, sr. producers; Seif Boutella, Flame supervisor; Bilali Mack, Flame compositor; Mazyar Sharifian, Giulia Bartra, Jeric Pimentel, Nuke compositors. Roto & Cleanup MPC Bangalore, Trace VFX Audio Post Heard City Phil Loeb, mixer; Sasha Awn, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
