This anthem spot for Samsung’s new fitness campaign shows us the inherent craziness of those obsessed with working out.
Steve Ayson of MJZ directed the :60, titled “Working Out is Crazy,” for Wieden+Kennedy, Portland, Ore.
Credits
Client Samsung Agency Wieden+Kennedy, Portland, Ore. Craig Allen, Tim Roan, Micah Walker, creative directors; Derek Szynal, copywriter; Robert Kendall, art director; Erika Madison, executive producer; Jules Brown, producer; Bruno Frankel, group strategy director; Tom Suharto, strategy director; Mark Fitzloff, Joe Staples, Susan Hoffman, executive creative directors. Production MJZ Steve Ayson, director; David Zander, president; Emma Wilcockson, exec producer; Laurie Boccaccio, producer; Yianni Papadopoulos, production supervisor. Editorial Final Cut Crispin Struthers, editor; Zoe Schack, assistant editor; Eric McCasline, exec producer; Suzy Ramirez, head of production; Ana Orrach, producer. VFX The Mill Adam Scott, colorist; Adam Lambert, 2D lead artist; Daniel Midgley, producer; Karina Slater, associate producer; Kathy Siegel, VFX supervisor. Music/Sound Design duotone audio group David Leinheardt, managing director; Ross Hopman, exec producer; Jack Livesey, creative director; Gio Lobato, producer. Audio Post Lime Studios Loren Silber, mixer; Susie Boyajan, exec producer; Mark Nieto, audio assistant.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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