This anthem spot for Samsung’s new fitness campaign shows us the inherent craziness of those obsessed with working out.
Steve Ayson of MJZ directed the :60, titled “Working Out is Crazy,” for Wieden+Kennedy, Portland, Ore.
CreditsClient Samsung Agency Wieden+Kennedy, Portland, Ore. Craig Allen, Tim Roan, Micah Walker, creative directors; Derek Szynal, copywriter; Robert Kendall, art director; Erika Madison, executive producer; Jules Brown, producer; Bruno Frankel, group strategy director; Tom Suharto, strategy director; Mark Fitzloff, Joe Staples, Susan Hoffman, executive creative directors. Production MJZ Steve Ayson, director; David Zander, president; Emma Wilcockson, exec producer; Laurie Boccaccio, producer; Yianni Papadopoulos, production supervisor. Editorial Final Cut Crispin Struthers, editor; Zoe Schack, assistant editor; Eric McCasline, exec producer; Suzy Ramirez, head of production; Ana Orrach, producer. VFX The Mill Adam Scott, colorist; Adam Lambert, 2D lead artist; Daniel Midgley, producer; Karina Slater, associate producer; Kathy Siegel, VFX supervisor. Music/Sound Design duotone audio group David Leinheardt, managing director; Ross Hopman, exec producer; Jack Livesey, creative director; Gio Lobato, producer. Audio Post Lime Studios Loren Silber, mixer; Susie Boyajan, exec producer; Mark Nieto, audio assistant.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More